In April, Gwyneth Paltrow was spotted exiting Coach headquarters with company creative director Reed Krakoff. Soon after, Coach confirmed that Paltrow was set to serve as brand ambassador for an international campaign to mark Coach’s 70th anniversary this Fall and next Spring. Krakoff called Paltrow “a natural choice . . . She embodies the spirit, energy and elegance of the Coach brand.”

Peter Lindbergh shot Paltrow on the top of the Tudor City skyscrapers in Manhattan for ads that will only be used in Asian and European markets — and now we have a first look at the campaign.

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Gwyneth Paltrow is everywhere these days! While she’s not starring in movies, singing on ‘Glee’, maintaining her lifestyle website or launching her own cookbook, she’s modeling! Coach has just announced that Gwyneth will be the brand ambassador for the international campaign to celebrate it’s 70th anniversary.

From “Glee” cameos to penning a cookbook and launching a career in country music, Gwyneth Paltrow is clearly looking to cultivate a wider audience and her latest move fits that bill. Coach Inc. confirmed that Paltrow will also serve as a brand ambassador for the international campaign to mark its 70th anniversary this fall and next spring.

Shot by Peter Lindbergh on a Manhattan rooftop, the print, digital and outdoor ads will only be used for select markets in Asia and Europe, including France, Spain, the U.K., Portugal and China.

“I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” Paltrow said. “I’ll never forget getting my first Coach bag.”

The images will break in international September books. Coach’s president and executive creative director Reed Krakoff called Paltrow, who in the past played model for Tod’s and Christian Dior, “a natural choice.…She embodies the spirit, energy and elegance of the Coach brand,” he said.

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