50 is the new 40, 40 is the new 30?
Women want to look as young as they feel. With NEW Clairol Expert Age Defy, women can fight 7 signs of aging hair – breakage, dryness, lackluster hair, unruly hair, stubborn grays, coarseness and frizz – and get lustrous, radiant color that looks 10 years younger.
Celebrity colorist, salon owner, and Clairol Color Director James Corbett has experienced first-hand how frustrated some women can get with aging, gray hair, and just how hard it can be to color. One of the most prominent signs of aging is graying hair, which causes women to feel older than they truly are, and drives them to take action.
Clairol Reveals our Expert Secret to Looking 10 Years Younger* Our Most Advanced Gray Coverage Formula, Age Defy Fights Aging Hair
Gray hair can make you look older than you are; in fact, covering gray is a leading reason why women color their hair. Defy your age with Clairol’s formula that turns back the clock on aging hair. The NEW Clairol Expert Age Defy Collection fights 7 Signs of Aging Hair, resulting in hair that looks 10 years younger*. Thanks to the advanced color formula and Pro-V™ conditioner, Age Defy provides 100% gray coverage and beautiful color to resistant grays, for softer, smoother, and more vibrant hair than before. *
Age Defy Aging hair has complex needs. It is more unruly than younger hair and can also be coarse, frizzy, and harder to color. Clairol developed a solution to women’s aging hair care struggles with the NEW Expert Age Defy Collection. The 3-step color system softens the texture of hair and changes the surface of the hair fibers, making it easier to get the colorant through hair. Age Defy is Clairol’s most advanced color formula that goes beyond 100% gray coverage, providing long-lasting, brilliant color that will make your hair look 10 years younger*.
Clairol Expert Age Defy benefits for women: * Fights 7 Signs of Aging Hair o breakage o dryness o lackluster hair o unruly hair o stubborn grays o coarseness o frizz * Pretreatment texturizing cream softens hair before coloring, making it easier to get colorant through hair * Crème color formulation is tailored for gray hair coverage, going deep into hair fiber for optimal gray coverage * Pro-V™ ColorSeal conditioning therapy helps lock in color and keep hair soft and shiny
MSRP $8.99 suggested retail price; pricing at sole discretion of retailers
Availability Age Defy is available in 12 shades wherever health and beauty aids are sold. For more information, women can visit Clairol.com or call the color experts at 1-800-CLAIROL.