Parlux Fragrances Inc. has entered into a licensing agreement with Iconic Fragrances LLC to launch new fragrance lines by Kanye West and Rihanna. Rap mogul Jay-Z is one of the principals of Iconic. The Wall Street Journal reports that in addition to fragrances by West and Rihanna, Parlux is also in negotiations with Jay-Z and a female singer for two other fragrance lines that will launch in the next two years.

Under the new agreement, Iconic will receive royalties and profit sharing as well as options to initially purchase up to four million shares of Parlux at $5 a piece.

Parlux’s Chief Executive Neil J. Katz said, “We believe this proactive investment by Jay-Z, Rihanna and Kanye West is an indication to the market place of the underlying value of Parlux.”

Katz is hoping the new agreement will soon reflect in the company’s stock price which is currently at ninety cents a share. The share price would have to go up considerably before it would make financial sense for Iconic to exercise their options.

Rihanna and Kanye West’s fragrances are scheduled to hit stores by the summer of 2010.

Source

Neutrogena Cosmetic Science Expert, Matin, created Neutrogena brand ambassador Emma Roberts’ look for the premiere of her new film, LymeLife, at the Gen Art Film Festival – now Matin shares how you can achieve Emma’s gorgeous look at home:

Face:

“For Emma’s glowing skin I began with Neutrogena SkinClearing Oil-Free Makeup in Classic Ivory followed by Neutrogena Mineral Sheers® Concealer Kit SPF 20 in Fair.”

Eyes:

“To make Emma’s eyes ‘pop’ I started with the Neutrogena Nourishing Eye Duo in Fairy Dust. I swept the lighter base shade all over the lid and applied the deeper accent shade along the base of Emma’s upper lashes, blending it upward toward the crease of her eyelid. Next I lined the inside rim of her eye with Neutrogena Nourishing Eyeliner in Cosmic Black. I continued the line around both the top and bottom lashes for definition.”

“I finished Emma’s eyes with a few coats of Neutrogena Healthy Volume Waterproof Mascara in Carbon Black for a bolder look.”

Lips:

“I complimented Emma’s bold eyes with a natural lip. The Neutrogena MoistureShine Lipstick SPF 20 in Angel’s Blush has a sheer texture that delivered just the right amount of color.”

Makeup Removal:

“Knowing it was going to be a late night for Emma I sent her home with Neutrogena Deep Clean Relaxing Nightly Cleanser and Neutrogena Night Calming Makeup Removing Cleansing Towelettes so she could take her makeup off in a flash. Scented with chamomile and lavender I knew they would help ease Emma to sleep.”

Nuetrogena’s Website!

Celebrity makeup artist, Karen Mitchell created Vanessa Hudgens’ Kids Choice Awards look – now she teaches you her secrets to this flawless face:

“Vanessa’s look was really fun and more casual then most red carpet events. Her accessories and outfit were really rock and roll inspired so we went for a fun, smokey eye and a pretty shimmer to the skin,” says MitchellFace:

“For her glowing skin we began with Neutrogena Mineral Sheers Liquid Makeup in Tan, and 3-in-1 Concealer for Eyes in Medium. Then, I set that with the Neutrogena Mineral Sheers Powder Foundation in natural beige.”

Eyes:

“By applying a bit of concealer to the lid first, you can achieve a great base for eyeshadow. We used the Neutrogena Mineral Sheers Concealer Kit in Medium on Vanessa. It is moisturizing and gives a really natural coverage. For the eyeshadow, I chose the Neutrogena Nourishing Quad in Moonlit violet. I used the silvery highlight shade in the palette on the inside of the top and bottom of the eye. The crease (wine) and accent (smoke) colors from the quad were blended at the outside of the lid corners blending out and up into the crease.  I also line the eye underneath with the crease wine color.”

“Then I lined the entire eye with Neutrogena Nourishing Eyeliner in Cosmic Black, and I brushed brows with a soft toothbrush and filled in with accent color from the Neutrogena Nourishing Eye Quad in Sea Shell – it made the perfect brow powder. Finally, we curled the lashes and added four coats of Neutrogena Healthy Volume Mascara in Carbon Black.”

Lips:

“To finish her look, Vanessa’s lip color is a layer of MoistureShine Lipstick in Sheer Luck and MoistureShine Gloss In Whisper.”

You can buy all these products at your local drugstore or head to the Neutrogena site to learn more and buy online.

Egad!  Now that’s some hair!!

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Celebrity makeup artist Vanessa Scali created the look for America Ferrera at the Kids’ Choice Awards on Saturday night. We’ve got the scoop, straight from Vanessa, on how to re-create America’s glamorous look.

First, before applying any makeup, Vanessa prepped the skin with Lancôme Genifique, a youth activating concentrate that improves tone, texture and luminosity giving the skin a natural glow. To create a flawless complexion, Vanessa used both Lancôme Effacernes concealer and Armani Lasting Silk UV SPF 20 Foundation. She used Armani Fluid Sheer #2 as a highlighter and applied it with her finger to the cheekbone and brow bone. This gave the complexion a bit of added shimmer. Lancôme Color Design Cream Blush in Pret a Plum was applied to the apples of the cheeks for just a pop of color. Shu Uemura Cream Eye Shadow in Beige was lightly dusted on the eyelid and Lancôme Artliner in Noir was applied to the upper lash line. Several coats of Lancôme Ôscillation mascara were applied to the lashes for added length and volume. To compliment America’s pinky/coral frock, Lancôme La Laque Fever gloss in Cyber Coral and Techno Brick were mixed together to create a high-shine pout.

Go here for our Lancome reviews!

Just because you’re a celebrity does not mean you have to launch a fragrance! Or does it?

Pop’s punky princess Avril Lavigne hit London to launch her first-ever fragrance, Black Star, with P&G Prestige. Hosted at the aptly named Punk in Oxford Circus, the star dished about the creative process behind the pink hibiscus, black plum and dark chocolate scent. “I wanted to make sure the fragrance was really me — me in a bottle,” she said. American fans still have a wait to find out precisely what Avril smells like as Black Star won’t launch in U.S. stores until this fall.

I used this flat iron, and it is AMAZING.  I’ve tried a lot of hair straighteners in my 31 years, and this is by far the best. My hair is thick, and naturally on the frizzy side.  When I used this product, my hair doesn’t even look the same!  The frizziness disappeared, and it looked beautiful and shiny! I will take this flat iron with me everywhere!  It’s a bit on the spendy side, but to be honest, I think it’s totally worth it!

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