Blake Lively, who last year fronted a handbag campaign for Chanel, is the face of Gucci’s new fragrance, Gucci Premiere. Named after the brand’s couture line of the same name, the scent is meant to evoke Old Hollywood charm, glitz, and glamour, WWD reports. “Celebrities and red-carpet glamour have always been a part of the Gucci heritage,” Gucci creative director Frida Giannini explained.

This is Lively’s first fragrance campaign. “Gucci is a staple. It is a brand I have always looked up to, because to me it represents strength,” the actress told WWD. “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.”

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Is Gisele Bundchen pregnant? So far – she’s not saying….but this cover certainly isn’t doing much to dispel the rumors!

The supermodel teased fans again on the new cover of Vogue Brazil, July 2012. In the editorial, Gisele poses with her belly covered in almost every picture – which isn’t like her.

The Gisele pregnancy rumors, which say that the 31-year-old model is pregnant with her second child with husband Tom Brady, began about a month ago with several reports from the Brazilian media. Us Weekly reported the pregnancy as fact in early June, yet cited only an unnamed “source”; neither Gisele nor her reps have yet to comment.

What’s the verdict? Pregnant or not?

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Victoria Justice Exclusive Beauty Feature & Tips – SELF Mag‏

SELF’s July Music Issue is packed with celebs – including Victoria Justice, pop singer and star of Victorious, who gives her best beauty tricks for a natural, effortlessly chic look.

 Lighten Up Your Look

• “Don’t be afraid to play up your natural beauty. Natural is always such a chic look. Plus, it is so great to let your skin breathe.”
• “It’s best to look like yourself. Play up your best features. If you have great eyes, then accentuate those. Or if you like your lips most, then use a great, bold lip color.”
• “When I don’t look my best, I detox with raw foods and lots of water. It makes me feel better.”
• “If I have no time to touch up, I get a natural glow by pinching my cheeks 10 times really hard. Well, not so hard that I bruise.”
• “I don’t want to have to change my nailcolor whenever I put on a new outfit. I usually choose nude, because it matches whatever I wear.”
• “I wash off my makeup every night before bed. It’s my number-one rule for good skin.”
• “Guys like natural beauty. I get it. So find ways to make them think you are! My thing is lip stain. It stays put so you don’t have to constantly reapply.”
• “I swirl a wet eyeliner brush in brown shadow, then swipe it along my lash line and a little past the corner for an easy cat eye.”
• “I’m only 19, so I’m not super concerned about aging. But my mom didn’t drink, smoke or tan while growing up, and she looks great. I’m following her plan.”

Check out more of Victoria’s tips and favorite products at Self.com

Jessica Simpson stepped out over the weekend to take her daughter, Maxwell, for a walk. She Tweeted this picture, and said “Just taking a walk around the block… Street legal???”

Is that a pedometer between her tatta’s?

According to several sources, Jessica is majorly stressing over her multi-million contract with Weight Watchers to lose 50 pounds.

With the constant attention on Simpson’s body, it’s no surprise she’s reportedly stressed about trying to lose a rumored 50 pounds in just five months.

“She’s so emotional. She doesn’t want to leave her baby. Sometimes she just starts crying. It’s hard for her,” a friend of Simpson’s told In Touch of the multiple trips to the gym in recent weeks.

Simpson can at least take comfort in knowing she’s not alone on the journey back to the body she once had. Fellow new mommy Hilary Duff is also taking a healthy approach to weight loss, telling Us Weekly, “I’m working hard and I’m doing everything I can to lose the weight the right way.”

I think it’s great she’s working hard to lose 50 pounds, but that can’t possibly be all she gained. I would venture to say she
gained closer to 100 pounds. She looked like she almost doubled in size during her pregnancy.

Not that there’s anything WRONG with that. If anyone can lose the weight, it’s going to be Jessica. She’s never had a problem losing weight in the past (from what we’ve seen).

In other Jessica news, she has just launched her NEW fragrance, inspired after her daughter!

With baby Maxwell in her life, Jessica Simpson has a whole new outlook on life.

“Maxwell has changed the way I think about everything,” the new mom tells PEOPLE. “I have been loving everything floral and feminine. Even Maxwell’s nursery has vintage floral wallpaper. And there is nothing better than her natural scent! If only I could bottle that up.”

Sadly, she can’t make that happen, but she has released a new fragrance, Vintage Bloom, “a sheer scent with the freshness of citrus,” she explains. “It is extremely clean and natural.”

A departure from her most recent perfume, I Fancy You — the fourth and final fragrance in her Fancy Collection — Vintage Bloom features notes of lemon, lime and raspberry, underscored by floral accord, peony, cotton musk and Indian sandalwood.

“I’ve been wearing it all the time,” Simpson says. “It’s my favorite fragrance right now. It reminds me of summer and smells very feminine.”

Packaged in a vintage-inspired bottle modeled after a flacon from Simpson’s personal collection, the scent was “a bit of a departure,” she says. “It came about in a time in my life when everything was feeling very organic and new. Everything felt like a beginning, and that’s how this scent smells to me.”

Find Vintage Bloom ($49-$65; body lotion $30) at Macy’s stores and macys.com.

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