Gucci said Tuesday it tapped actress Evan Rachel Wood as the face of its forthcoming new women’s fragrance.

The 21-year-old American actress joins fellow actor James Franco, who fronts Gucci’s men’s fragrances.

The Gucci deal is Wood’s first perfume campaign.

“I chose Evan Rachel Wood as she has very strong character,” said Frida Giannini, Gucci creative director. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Exact details about Wood’s debut for the brand have yet to be divulged.

“Evan Rachel Wood is such a talented and beautiful actress,” said Giannini. “I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation.”

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Man, that just looks gross!

What is on Kim Kardashian’s face? While in the photo she just posted on her blog it looks like she got slimed, it’s actually a home-made edible face mask courtesy of sister Khloe, who thought she needed a little beauty therapy.

“Look what Khloe just did to me!!,” wrote Kim. “It’s an avocado mask with potato and apple sauce!”

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Lightening up your locks for summer is a time honored tradition, and Demi Lovato is the newest star to do it.

Lovato just posted pics of herself with new chic layers, with strategic golden strands.

“Fixed some highlights + added more,” she posted on her Twitter. “I’ll add pics soon! I have blonde in my hair!!! Ahhhhh!!!!!”

The 17-year-old star of Disney’s Sonny With A Chance changed up the do after sporting a raven-colored mop for quite a while.

Maybe the new haircut will give her a fresh start after her recent breakup with boyfriend, Joe Jonas!

MHU loves her new look! Very cute!

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When it comes to making memorable beauty moments, Reese Robert faux eyelashes are the makeup artist’s secret weapon. Celebrity makeup artist Melanie Inglessis relies on Reese Robert lashes to glam up her clients for red carpet events, and the Time 100 Gala was no exception.

Breakout Glee star Lea Michele has been wowing fashion critics with her sophisticated style and causing a stir with her stunning beauty, thanks to Melanie.

When prepping for Lea’s red carpet look, Melanie immediately came over to sort through Reese Robert’s impressive collection of over 50 faux lashes. After carefully examining Reese Robert’s high quality Korean lashes, Melanie selected “One Hot Momma” to add the necessary drama to Lea’s eyes.

“The Reese Robert lashes “One Hot Mama” were the perfect final touch to Lea’s rock’n'roll eyes for the Times 100. It added lushness to her own eyelashes and helped create the perfect smoky eyes to match her classic gown”.

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Jennifer Lopez announced today that she will be launching a new fragrance in October. Called Love and Glamour, this latest scent is inspired by her own return to life on the A-list. Lopez pioneered the celebrity fragrance category back in 2002 and her other 16 fragrances have taken in a whopping $1 billion over the course of 16 launches. Not too bad for a girl from the block.

But how does Lopez feel about the other celebs who have jumped on the celebrity fragrance band wagon? “More power to them,” Lopez tells WWD. “I am very competitive, but I don’t look at it [as a competition.] I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top. I really don’t worry about other people, because I’m in competition with myself.”

Lopez, who is set to renew her vows with husband of six years, Marc Anthony this Saturday, also says that the creation of Love and Glamour was an “exacting process.” “I drive [Coty] a little bit crazy,” she said. “Because it’s always not signature enough. I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make it a tiny bit more sexy?’ To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ she explains to WWD.

But how did she come up with the concept? “What I always like to do is look at where I am in my life at the moment. [Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour. As a name, Love and Glamour seemed like a really aspirational, fun and beautiful thing that we could work with in many, many ways.”

If your tastes in fragrance leans toward notes of Italian mandarin, guava and nectarine pulp, or if you’re a fan of, coconut orchid, you’re going to delight in Love and Glamour. But, will you buy yet another fragrance from Jennifer Lopez? Or have you had enough?

Total Beauty

You still have to wait a couple months more to get a whiff of Fergie‘s first scent, Outspoken, but in the meantime, she’s releasing some steamy teaser shots from the fragrance’s upcoming ad campaign.

“From my music to my wardrobe, my style is all about speaking up and making a statement,” Fergie says of the scent’s overall concept in a release.

“Outspoken definitely turns heads, but it also lets your true personality shine through.”

And when it came to the finishing touches, the singer got personal, topping the translucent black bottle with a cap inspired by the luxe decor of her bridal suite for her wedding to Josh Duhamel.

Launching in September 2010, the $28 Avon scent will mix notes of starfruit, tuberose, jasmine, and passion flower with black leather and smoky vetiver.

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When it comes to making memorable beauty moments, Reese Robert faux eyelashes are the makeup artist’s secret weapon. Celebrity makeup artist Melanie Inglessis relies on Reese Robert lashes to glam up her clients for red carpet events, and the Time 100 Gala was no exception.

Breakout Glee star Lea Michele has been wowing fashion critics with her sophisticated style and causing a stir with her stunning beauty, thanks to Melanie.

When prepping for Lea’s red carpet look, Melanie immediately came over to sort through Reese Robert’s impressive collection of over 50 faux lashes. After carefully examining Reese Robert’s high quality Korean lashes, Melanie selected “One Hot Momma” to add the necessary drama to Lea’s eyes.

“The Reese Robert lashes “One Hot Mama” were the perfect final touch to Lea’s rock’n'roll eyes for the Times 100. It added lushness to her own eyelashes and helped create the perfect smoky eyes to match her classic gown”.

Best of all, Reese Robert lashes are affordable and easy to apply, so you can recreate red carpet glamour at home.

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