It’s that time of year again—Earth Day, that is—and we’re proud to share Kiehl’s latest environmental initiative, a Limited Edition Label Art Series to honor Earth Day and raise funds for environmental causes.

As you know, Kiehl’s has long had a strong commitment to the environment—not only do we have an ongoing “Recycle and Be Rewarded” program in our free-standing stores, but you might remember that last year, we raised $100,000 for Waterkeeper Alliance in a charitable partnership with Adrian Grenier, Kelly Slater, Erykah Badu and Parsons The New School for Design.

This year, in a new partnership, Kiehl’s collaborates with actress Julianne Moore, musician Pharrell Williams, artist Jeff Koons and pro-surfer Malia Jones to raise funds and awareness for the Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods.

For this initiative, each partner created a Limited Edition label for Kiehl’s Açaí Damage-Protecting Toning Mist – itself part of a skincare collection that is not only Eco Cert certified organic, but is also the FIRST SKINCARE RANGE to ever receive gold standard Cradle to Cradle certification – meaning that it is made with the least amount of waste from start to finish.

100% of net proceeds (amounting to $200,000) will be raised worldwide to benefit Rainforest Alliance with this collection. (Please note: there is a slight variation to the bottle assortment available internationally—the bottles available in the US will feature labels designed by Jeff Koons, Pharrell Williams, Malia Jones and Julianne Moore as shown above.) To support the project, celebrity photographer David LaChapelle will capture each personality in his unique style.

Each mist is $26. The collection will be available on Kiehls.com and in all Kiehl’s Since 1851 stores in April.

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Singer and sometimes actress Jessica Simpson has paid the price of beauty, and now she’s examining people’s obsession with looking good.

She made headlines last year when photos of her performing suggested she might have gained a few pounds. That sparked a national debate on TV news channels, talk shows and in print asking if Simpson was, indeed, fat.

The 29-year-old has decided to turn the tables on questions about how she looked. The result is a new show called, “Jessica Simpson’s The Price of Beauty.” The show premiered Monday and will air weekly on VH1.

Simpson travels the globe with two friends, hair stylist Ken Paves and former assistant Cacee Cobb, to examine people’s efforts to measure up to their society’s standard of beauty.

The goal is to empower women to accept themselves and ultimately understand that no one, not even celebrities, are perfect.

Paves points out that despite the scrutiny on her weight, Simpson continued performing and doing her job.

“Imagine if the whole world is talking about you,” Paves said. “She still followed through, never stopped and nobody ever said, ‘That’s a strong girl, that’s a brave girl.’ I was disappointed.”

It wasn’t always easy, Simpson said.

“You can’t walk anywhere without thinking, ‘I wonder if they think I’m fat …. I wonder if they’ve read that story,” Simpson said. “I couldn’t help it. And I think that once I realized it wasn’t going to stop, I had to find a way to accept it, and I had to find a way to use it.”

On “Price of Beauty,” Simpson and her friends meet a woman in Thailand who burned herself permanently from bleaching her skin lighter. They talk with a former Paris model who starved herself to under 100 pounds to be thin.

Viewers witness a deeper side to Simpson than they saw on her former MTV reality show “Newlyweds” with then-husband Nick Lachey.

“I’m very vulnerable on the show. I’m very open. I don’t have anything to hide,” Simpson said. “I want people to know I am just a normal girl that faces normal issues just like everyone else.”

But the show is not all life lessons and sadness. There are lighter moments, too, when Simpson and her pals try to immerse themselves in local culture.

“In Mumbai, we drank cow urine because it detoxes you and it’s good for your skin,” Simpson said. “I puked that up like all over the place.”

Paves got a Brazilian wax when the three visited Brazil.

“I was screaming, cussing, kicking,” he said. “I was in tears, red and raw, I couldn’t walk.”

Simpson said she’s taking a break from music now to focus on the show, which she hopes will get picked up for another season. Next, she plans to start a foundation for girls to help with self-esteem.

She wants to empower young women to accept themselves and ultimately understand that no one, not even celebrities, are perfect.

“I don’t look like the girl on the cover of the magazine,” Simpson said. “I do not look like my covers. My covers! They airbrush me.”

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Mariah Carey shares her top skincare secrets and hair rescuers in the April 2010 issue of UK’s Cosmopolitan magazine.

What’s the number one beauty tip you’ve been given?
“Always avoid the sun to save your skin from getting sun damage.”

How do you take care of your best assets?
“Treat yourself with love and care.”

What was the inspiration behind your new fragrance, Forever?
“Like all of my fragrances, Forever was inspired by my real-life experiences and the memories I cherish the most. It’s about enjoying being a woman, no matter where or when you are. It’s a floral fragrance that captures this wonderful time in my life where I’m surrounded by all the things I love.”

Is fragrance important?
“Fragrance can be so powerful and really influence your mood. The right fragrance can make you feel glamorous, sensual and sexy.”

Which part of your body do you feel most comfortable with?
“That’s a tough one – we all have our own insecurities!”

What’s your favourite makeup look?
“Usually I like natural makeup for the daytime, but I love working with a makeup artist to make me look glamorous too.”

How do you like to pamper yourself?
“With indulgent baths or a swim in the ocean.”

Do you wear the same fragrance daily?
“I like to wear different fragrances depending on the occasion, but it’s important to me that a fragrance is timeless. It’s not really about age or time of day.”

What or who makes you feel beautiful?
“My husband, Nick.”

How do you look after your hair?
“I love to use hair masks enriched with aloe vera and olive oil. And I swear by hair cholesterol treatments to keep it healthy and nourished.”

Mariah’s beauty icon.
“Marilyn Monroe.”

Mariah’s beauty must-haves.
“I can’t live without lip gloss, SPF30 tinted moisturiser and matte brown eyeshadow.”

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Jessica Simpson was a busy bee in NYC yesterday, starting with a stop by The Late Show to talk about The Price of Beauty and, of course, her well-publicized love life. She was then off for a private show hosted by iheartradio, where she belted out “Who We Are,” the new song you guys feel so-so about. Jess also screened the first episode of her show, which was actually hilarious and showed her in top Newlyweds form — think happy ending jokes after a Thai massage and eating bugs and you’ll get the idea. Her BFF Ken Paves was there to show his support, and he even shared his drink with Jessica during the screening. Postperformance, Jessica took the stage for a Q&A with fans and touched again on her love life, as well as her hygiene regimen and Heidi Montag’s body image. She said:

•On being OK with her body: “I can sit here and have my stomach hang over — it’s a great thing!”

•On her oral hygiene: “I don’t brush my teeth . . . No, really! I just use Listerine. And sometimes I’ll just use my sweater.”

•On John Mayer: “In John’s case, I think he was trying to make a joke. But it wasn’t a joke — I don’t accept it. I really find it very disappointing. Those are intimate details that you don’t want the world to know. He gave away my game! I’m like the good girl, and then the bad girl sometimes! I’m like, that’s my game! Maybe in his mind he was thinking he was giving me a compliment, but . . . he wasn’t.”

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Makeup by Georgie Eisdell

“This was Carey’s first Oscars so I wanted to make sure she looked age appropriate but still embrace the glamour of the night. Carey’s dress was edgy and elegant so I wanted to keep her makeup looking fresh and youthful. I wanted to enhance the natural beauty of her skin so I used La Mer foundation lightly powdered with La Mer’s translucent powder over that. For her eyes, I used Chanel soft beige and pink shadows from their spice palette. I used MAC’s black track eye liner followed by YSL’s Faux Cils mascara in black. To finish off her eyes I sharpened up her eyebrows with Laura Mercier’s soft blonde brow powder duo. For her cheeks, I wanted to give them a pinched cheek look with Dior’s glowing color powder blush in fruit de la passion. For the finishing touch on her skin, I used Bobbi Brown bronzing powder in medium. And finally on her lips I used Dior addict lip polish 004. I used La Mer body creme on the way out the door to give her body the same glow.”

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Kate Moss is about to be in some gorgeous company. Rimmel London has tapped Solange Knowles and Zooey Deschanel, along with model Alejandra Ramos Munoz, to join the British supermodel as the beauty brand’s newest faces. So what set the women apart from the beauty crowd?

“These three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant,” Renato Semerari, president of Coty Beauty, which owns the Rimmel brand, tells WWD. While additional details are yet to be released, Zooey, Solange and Alejandra will represent different collections within the brand in print and TV campaigns.

Tell us: What do you think of Rimmel’s newest celeb faces?

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Why not, every other celebrity is doing it right now!

Jennifer Aniston wants to expand her brand! A source close to the actress tells OK! Jen has been quietly working on a branded fragrance for the last 20 months. So what will the name of Jen’s signature scent be?

With launch looming, she’s still uncertain about what to call the scent. Jen “has yet to get 100 percent behind any name,” says the source, “but the one she favors is ‘Aniston.’ ”

That choice met with less than-unanimous approval. Some of the ad executives behind the perfume really disliked it. Another suggestion, “Echo,” was also rejected.

“It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word,” says the source.

The A-list actress has been the face of ad campaigns, the most recent being her partnership with smartwater.

“Jen wants to unleash some really glamorous commercials on TV,” once her perfume is named, the source says.

Can’t wait for the launch!

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