A cheek plumper? Do women really want that? I can appreciate it sculpting my cheeks, and giving it a rosy glow – but I’m not sure I want my face to look plumper! (I have no problem in the plump-cheeks department!) What do you think about a cheek-plumper? Does that sound appealing to you?

Behold the future of blush! CheekActivator™’s revolutionary formula visibly plumps, lifts and sculpts cheeks while providing a rosy glow. The clinically proven formula contains CARGO’s exclusive, state-of-the-art DermDefine Complex to visibly plump up, lift and tighten the skin from within. At the same time, a unique color-release technology allows you to customize the blush’s intensity. The more you rub, the more intense the color becomes.

Features:

• The exclusive DermDefine Complex works to visibly tighten and lift the skin from within, resulting in cheeks that are plumped up, dewy and youthful
• Unique color-activation mechanism allows you to adjust color intensity
• Universally flattering
• Oil-free formula

Shades:

• Rose Flush – Nude dusty rose
• Coral Flush – Hot matte coral

Ingredients:

• Plumping: Deep Tissue Hydration technology traps water molecules creating a visibly plumping effect
• Lifting: Botanical extracts protect against collagen degradation and stimulate Glyco Amino Glycans, which are integral to firmer, denser skin
• Sculpting: Peptides stimulate intra-cellular communication, visibly reducing wrinkle depth for smoother looking skin
• An anti-oxidant blend of Tea Extract and Vitamins A, C and E helps boost collagen production to fight the signs of aging

Price: $32 US/CDN

Availability: CheekActivator™ will be available April 2010 at Murale, Sears Toronto Eaton Centre, select Independent Beauty Boutiques and will also be available at Boots and Sephora Europe.

CARGO’s Pro Picks Collection is like having your own personal professional make-up artist in your make-up bag! Now you can use the same CARGO products favored by top artists on Hollywood sets and high-fashion runways.

I absolutely LOVE this new collection from CARGO. The colors are so bold and beautiful! The shadow goes on smoothly – and lasts all day long! I love the lipgloss and mascara as well!! Have a friend or family member with a birthday coming up? This would make the PERFECT gift. Going into Spring – these colors are definitely a must have!

Features:

• These pro-artist CARGO favorites enable you to create spotlight looks, straight from the red carpet
• Houses four full-size CARGO must-haves for a complete look, including a face chart, complete with pro tips and tricks

Components:

• These pro-artist CARGO favorites enable you to create spotlight looks, straight from the red carpet
• Houses four full-size CARGO must-haves for a complete look, including a face chart, complete with pro tips and tricks
• Color Palette in Los Angeles: CARGO’s Color Palettes encourage play and experimentation! The newest addition to the Color Palette family contains four vibrant, professional-quality eye shadows in a combination of opalescent turquoise, amethyst, aqua green and cream. What’s more, these four beautiful shades can be layered and mixed for an endless combination of looks.
• The Reverse Lip Liner: The ONLY lip liner for gloss! Line your lips from the outside in with this flesh-toned liner. The result: added definition, reduced feathering and a fuller-looking lip.
• blu_ray™ Mascara: Created for high-definition filming to provide flawless results, blu_ray™ Mascara features a special comb that lengthens, curls and defines. Lashes look full and voluminous, yet perfectly natural.
• Classic Lip Gloss with Timestrip®: CARGO’s award-winning lip gloss is a celebrity and make-up artist favorite. This non-sticky gloss is a vitamin-enriched, paraben-free formula designed to nourish lips for the perfect, sexy pout.

$39.00 Available THIS APRIL!

Whitney Port, star of MTV’s The City, is quickly becoming the style icon of her generation. Model, stylist and clothing designer, Whitney Port is now taking her design career beyond a role at Diane von Furstenberg, to the world of beauty.

New York Post’s Page Six Magazine recently dubbed Ms. Port “The New Carrie Bradshaw” because of her extraordinary style and glamour. Always on the cutting edge, Ms. Port has now partnered with CARGO PlantLove™, the trailblazing prestige beauty brand leading the eco-movement, to design her perfect shade of lipstick. Whitney Port joins the ranks of fellow celebrity lipstick designers Courteney Cox, Evangeline Lilly, Angie Harmon and Denise Richards, to name a few. Each one of these women has partnered with CARGO because of the importance they place on protecting our planet and helping others. Importantly, CARGO will be donating two dollars from the sale of every lipstick to St. Jude Children’s Research Hospital®, the world’s premier pediatric cancer research center.

This fall, Ms. Port’s very own signature shade of hot pink, eco-friendly 100% Natural PlantLove™ lipstick, “Eve Pinky,” will debut. The PlantLove™ line is the only prestige make-up brand to be designated ECOCERT®, a global designation signifying that all product, process and packaging meet the strictest standards for natural, organic and environmentally friendly content. ECOCERT® designated products dramatically reduce their environmental footprint.

The lipstick itself is 100% Natural, made from an infusion of Organic Cocoa Seed Butter, Organic Sunflower Seed Oil and Vitamin E. These ingredients help moisturize lips, fight free radicals and reduce the appearance of fine lines. The lipstick is housed in a tube made of Polylactic Acid (PLA), a polymer made entirely from corn, a renewable and abundant resource. What’s more, PLA production emits less greenhouse gas than traditional plastics.

Hana Zalzal, president and founder of CARGO Cosmetics, explains, “CARGO believes that small actions taken by large groups can make a real impact. The PlantLove™ brand is more than a line of make-up: It represents a movement towards beauty without compromise.” Ms. Zalzal goes on to say, “Whitney Port brings a fresh face to the PlantLove™ movement that will inspire women around the world. We couldn’t be more pleased to work with such a brilliant, young role model.”

PlantLove™ Lipstick in Eve Pinky by Whitney Port retails for $20 and will be available mid-August 2009,
at Sephora stores and Sephora.com.

I love this bronzer/blush. It’s not too dark, it’s just the right amount of glow!  It really makes your face sparkle and glow!

BeachBlush™ – Miami Beach by CARGO is a glowing, bronzing blush combining four complementary shades that when swept together, provide a perfect balance of color – the radiance of a newly flushed face and the glow of a lasting summertime tan.

$26.00 – BUY IT HERE!

My favorite mascara for the last year or so, has been Covergirl’s Lash Blast.  It’s going to take a pretty amazing mascara to make me switch. I really liked this new mascara from CARGO, but I don’t know if it’s going to win me over.  One thing I really like about this CARGO mascara, was how it made my eyelashes look.  Each eyelash stands out on it’s own, not clumped together with it’s neighbor.  I really liked this a lot – and look forward to seeing what my eyelashes look like after 30 days!

LashActivator by CARGO is a unique primer and/or mascara that is proven to boost the appearance of lashes in just 30 days!

CARGO LashActivator™ contains a nourishing blend of ingredients that has been proven to visibly increase the appearance of lashes’ length and fullness. The formula is made with a unique, multi-faceted complex, which contains Marine Algae extracts to increase the appearance of lash density, citrus-derived Flavonoids to promote microcirculation for optimal lash health, and a Peptide-biotin complex to slow the rate of lash loss. It’s gentle on sensitive eyes and the flexible rubber wand was specifically designed to build and separate each lash for a full, fan-like effect. Finally, a safe and effective way to achieve those gorgeous lashes you’ve always dreamed of!

$35.00 – BUY IT HERE!