The Candie’s girl is getting a new sweet, spa-inspired treat with the launch of the brand’s first beauty collection. Candie’s launched its first beauty collection including its signature scent, Candie’s, a light floral aroma, Luscious, a flirty warmer scent
Candie’s Coated, which includes five bottles from Sugarplum Blossom to Cotton Candy, the glosses and polishes have just as many tropical-fruity options to put you in a cosmetic candy coma .
Candie’s Beauty is available exclusively at Kohl’s stores and Kohls.com.
I love Lea Michelle, what a great choice for Candie’s spring line!
Candie’s®, Only at Kohl’s announced today that actress and singer Lea Michele will appear in its Spring 2012 multi-media marketing campaign. Best known for her role as Rachel Berry on the Golden Globe Awardwinning television series, Glee, Lea Michele will star in Candie’s national print, online, outdoor and in-store marketing campaign. Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com. Lea joins the list of famous Candie’s spokespeople including Britney Spears, Fergie, and others.
Lea Michele has received People’s Choice Award for Favorite TV Comedy Actress and the Screen Actors Guild Award for Best Actress in a Series, Comedy or Musical and has also received Golden Globe, Emmy, and Teen Choice Award nominations.
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom. The creative gives consumers a behind the scenes look at Lea’s everyday life at home.
The multi-media campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, as well as online, outdoor and in Kohl’s marketing vehicles.
By Jocelyn - Wednesday, January 26th, 2011 at 9:09am
Vanessa Hudgens is the new Candie’s Girl!
Following on the heels of Britney Spears and Fergie‘s highly-successful runs, the junior brand has chosen the High School Musical star as the face of their Spring campaign. “Ever since I saw Fergie do the ads for Candie’s, I fell in love,” Hudgens said in a release. “It’s such an honor to be a Candie’s girl.” The campaign, which was shot by fashion photographer Tony Duran, will kick off this March with ads appearing in magazines, billboards and online for the brand, which is sold exclusively at Kohl’s department stores and kohls.com. Hudgens enthuses about the shoot (see a behind the scenes shot below!),”We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it’s definitely not every day I get to do that.” We have a feeling the multi-talented 22-year-old’s flirty and fun style will be the perfect match for the juniors’ line!
I think she’s a better choice than Britney! What do you think?