Archive: Calvin Klein

Alexander Skarsgard named the new face of Calvin Klein’s fragrance ‘Encounter’

Calvin Klein announced today that ‘True Blood’s’ sexiest vampire, Alexander Skarsgard, is the face of their new men’s fragrance Encounter, WWD is reporting.

The print ad (above) will be accompanied by a TV spot, both of which will break in September and both of which will costar the lovely Lara Stone. Steven Klein shot the campaign, which Skarsgard described as “very film noir,” and marketing guru Fabien Baron gave creative direction. Encounter will hit department store counters in the U.K. in late August, followed by a September global rollout, and is priced between $40 (for 1 oz.) and $72 (for 3.4 oz.). It will have “top notes of mandarin, cardamom and rum.” Yes, rum.

Love it!

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Calvin Klein model goes topless to sell jeans… a tale as old as time.

It’s obvious what Calvin Klein is trying to sell here – because the jeans are the only thing the models are wearing!

The always-gorgeous Lara Stone models Calvin Klein’s Spring 2012 jeans in these new ads.

In the beautiful shots, Lara lounges on the beach in St. Barts with some hot guy, wearing nothing but a neon pair of jeans.

I love the ads, I love the jeans. If I had Lara’s body – I’d wear them for sure.

What do you think?

Mother’s Day special: Spend $75 – get a free orchid!

Just in time for Mother’s DayCalvin Klein euphoria has partnered exclusively with Macy’s and Calyx Flowers. From April 1 through May15h,e with the purchase of $75 or more from the euphoria fragrance collection, you will receive a beautiful potted phalaenopsis orchid plant from Calyx Flowers.

Qualified customers will receive a redemption gift card at time of purchase with a unique promotion code to log on or call Calyx Flowers and have their orchid sent to themselves or a loved one at no cost.

euphoria is an addictive oriental fragrance that contrasts exotic fruits, seductive florals and a rich, creamy signature.

top: pomegranate, persimmon, lush green accord

mid: dewy lotus blossom, champaca flower, black orchid

dry: liquid amber, black violet, cream accord, mahogany wood

This Spring, Calvin Klein Fragrances introduces a limited-edition product to the best-sellingeuphoria fragrance line, euphoria Spring Temptation. Where euphoria is mysterious, sensual and creamy, euphoria Spring Temptation is light and fresh.

top: pear blossom, guava leaf, waterfall accord

mid: pink lily, dewy violet, freesia petals

dry: creamy sandalwood, white amber, frosted musk

The euphoria orchid promotion is exclusively at Macy’s stores nationwide while supplies last. The promotion is valid for in-store purchases only.

Go here for more info.


This Calvin Klein ad has been banned in Australia, do you agree?

The Advertising Standards Bureau in Australia has heard complaints from sexual assault workers that images in the Calvin Klein Jeans campaign starring Lara Stone and a slew of hot men connote gang rape. And they have decided that the images, which appear on a few billboards across the country, should be taken down. They explained in the case that the image is demeaning to not only women, but MEN, too!

“The Board considered that whilst the act depicted could be consensual, the overall impact and most likely takeout is that the scene is suggestive of violence and rape,’’’ it said.

“The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualised violence against women.”

Psychologist Alison Grundy, who works with sexual assault victims, offered her two cents: “If we continue to subject future generations of young men to great barrages of aggressive, misogynist, over-sexualised and violent imagery in pornography, movies, computer games and advertising, we will continue to see the rates of sexual violence against women and children that continue unabated today. Or worse.” Calvin Klein isn’t quite Grand Theft Auto, but what do you think?

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