Archive: Calvin Klein

FIRST LOOK! Rooney Mara for Calvin Klein’s new fragrance, Downtown

Calvin Klein has cast Rooney Mara as the face of its Downtown scent, which hit counters globally in September.

“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD of her new role, which includes TV spots directed by David Fincher and print ads shot by Jean-Baptiste Mondino (pictured above). “It’s an honour to be part of a brand with such a legacy of breakthrough advertising.”

I think Rooney is the perfect pick for this campaign. I think she’s gorgeous!

Source

Alexander Skarsgard named the new face of Calvin Klein’s fragrance ‘Encounter’

Calvin Klein announced today that ‘True Blood’s’ sexiest vampire, Alexander Skarsgard, is the face of their new men’s fragrance Encounter, WWD is reporting.

The print ad (above) will be accompanied by a TV spot, both of which will break in September and both of which will costar the lovely Lara Stone. Steven Klein shot the campaign, which Skarsgard described as “very film noir,” and marketing guru Fabien Baron gave creative direction. Encounter will hit department store counters in the U.K. in late August, followed by a September global rollout, and is priced between $40 (for 1 oz.) and $72 (for 3.4 oz.). It will have “top notes of mandarin, cardamom and rum.” Yes, rum.

Love it!

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Calvin Klein model goes topless to sell jeans… a tale as old as time.

It’s obvious what Calvin Klein is trying to sell here – because the jeans are the only thing the models are wearing!

The always-gorgeous Lara Stone models Calvin Klein’s Spring 2012 jeans in these new ads.

In the beautiful shots, Lara lounges on the beach in St. Barts with some hot guy, wearing nothing but a neon pair of jeans.

I love the ads, I love the jeans. If I had Lara’s body – I’d wear them for sure.

What do you think?


Mother’s Day special: Spend $75 – get a free orchid!

Just in time for Mother’s DayCalvin Klein euphoria has partnered exclusively with Macy’s and Calyx Flowers. From April 1 through May15h,e with the purchase of $75 or more from the euphoria fragrance collection, you will receive a beautiful potted phalaenopsis orchid plant from Calyx Flowers.

Qualified customers will receive a redemption gift card at time of purchase with a unique promotion code to log on or call Calyx Flowers and have their orchid sent to themselves or a loved one at no cost.

euphoria is an addictive oriental fragrance that contrasts exotic fruits, seductive florals and a rich, creamy signature.

top: pomegranate, persimmon, lush green accord

mid: dewy lotus blossom, champaca flower, black orchid

dry: liquid amber, black violet, cream accord, mahogany wood

This Spring, Calvin Klein Fragrances introduces a limited-edition product to the best-sellingeuphoria fragrance line, euphoria Spring Temptation. Where euphoria is mysterious, sensual and creamy, euphoria Spring Temptation is light and fresh.

top: pear blossom, guava leaf, waterfall accord

mid: pink lily, dewy violet, freesia petals

dry: creamy sandalwood, white amber, frosted musk

The euphoria orchid promotion is exclusively at Macy’s stores nationwide while supplies last. The promotion is valid for in-store purchases only.

Go here for more info.