It’s obvious what Calvin Klein is trying to sell here – because the jeans are the only thing the models are wearing!

The always-gorgeous Lara Stone models Calvin Klein’s Spring 2012 jeans in these new ads.

In the beautiful shots, Lara lounges on the beach in St. Barts with some hot guy, wearing nothing but a neon pair of jeans.

I love the ads, I love the jeans. If I had Lara’s body – I’d wear them for sure.

What do you think?

Just in time for Mother’s Day, Calvin Klein euphoria has partnered exclusively with Macy’s and Calyx Flowers. From April 1 through May15h,e with the purchase of $75 or more from the euphoria fragrance collection, you will receive a beautiful potted phalaenopsis orchid plant from Calyx Flowers.

Qualified customers will receive a redemption gift card at time of purchase with a unique promotion code to log on or call Calyx Flowers and have their orchid sent to themselves or a loved one at no cost.

euphoria is an addictive oriental fragrance that contrasts exotic fruits, seductive florals and a rich, creamy signature.

top: pomegranate, persimmon, lush green accord

mid: dewy lotus blossom, champaca flower, black orchid

dry: liquid amber, black violet, cream accord, mahogany wood

This Spring, Calvin Klein Fragrances introduces a limited-edition product to the best-sellingeuphoria fragrance line, euphoria Spring Temptation. Where euphoria is mysterious, sensual and creamy, euphoria Spring Temptation is light and fresh.

top: pear blossom, guava leaf, waterfall accord

mid: pink lily, dewy violet, freesia petals

dry: creamy sandalwood, white amber, frosted musk

The euphoria orchid promotion is exclusively at Macy’s stores nationwide while supplies last. The promotion is valid for in-store purchases only.

Go here for more info.

The Advertising Standards Bureau in Australia has heard complaints from sexual assault workers that images in the Calvin Klein Jeans campaign starring Lara Stone and a slew of hot men connote gang rape. And they have decided that the images, which appear on a few billboards across the country, should be taken down. They explained in the case that the image is demeaning to not only women, but MEN, too!

“The Board considered that whilst the act depicted could be consensual, the overall impact and most likely takeout is that the scene is suggestive of violence and rape,’’’ it said.

“The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualised violence against women.”

Psychologist Alison Grundy, who works with sexual assault victims, offered her two cents: “If we continue to subject future generations of young men to great barrages of aggressive, misogynist, over-sexualised and violent imagery in pornography, movies, computer games and advertising, we will continue to see the rates of sexual violence against women and children that continue unabated today. Or worse.” Calvin Klein isn’t quite Grand Theft Auto, but what do you think?

Source

Calvin Klein beauty it marketed toward a more sophisticated and mature woman i.e. the 30 and up group. I am not sure I like being in the “mature” woman age group thought I had a few more years to hit that stage. Diane Kruger looks flawless in these ads maybe being “mature” isn’t so bad?

I love Calvin Klein Beauty it’s a very modern, clean and feminine scent. It starts with a great floral scent and the dry down leaves me with a creamy cedar note. A great addition to any fragrance collection.

The Calvin Klein Beauty Woman:

Authentic and true; she is accomplished and inspiring.

She believes in the power of self-knowledge, gained from the life she’s lived.

At once feminine and strong, she shapes her destiny with a charismatic allure and determined strength. Her true beauty, lies within.

The Fragrance:

Calvin Klein Beauty evokes the ultimate power of femininity and sophistication, while capturing the spirit of a woman who is beautiful from the inside out, with an aura that radiates.

A new interpretation of a lily – a neo-lily – is the heart and soul of Calvin Klein Beauty. A sophisticated flower that is the essence of femininity, the lily is also radiant and powerful.

Bringing the neo-lily to life, ambrette seeds enhance the spicy warmth, timeless jasmine elevates the floral signature, and a trail of cedarwood brings a vibrant and magnetic beauty to the drydown.

Top: Ambrette Seeds

Mid: Jasmine

Dry: Cedarwood

The Design:

The Calvin Klein Beauty bottle design features smooth feminine curves, set atop a luxurious glass base. A metallic silver ring encircles the glass, expressing a woman’s on going strength and confidence, while the golden liquid reflects her luminosity and inner-beauty. The metallic silver cap evokes the sculptural shapes fundamental to the Calvin Klein aesthetic.

The outer packaging is a sleek white, glossy carton featuring a vibrant silver halo, while the inner carton exudes a soft yellow glow revealing warmth, light and radiance. The carton incorporates shades of silver and white, signature Calvin Klein colors that are reminiscent of clean, spare shift dresses from the Calvin Klein Collection Runway Show.

eau de parfum spray 3.4oz/100ml $85.00
eau de parfum spray 1.7oz/50ml $65.00
eau de parfum spray 1.0oz/30ml $50.00
luminous bath & shower crème 6.7oz/200ml $42.00
luminous skin lotion 6.7oz/200ml $34.00

The Calvin Klein Beauty fragrance collection is exclusively available at Macys starting September 22nd and at all select fine department and specialty stores nationwide beginning October 2010.

Disclosure: I received a sample bottle of Calvin Klein Beauty for an honest review and it is available at mass retailers for sale.

I had the chance to try a sample of this on my hubby and I am loving the scent. With a top note of cucumber I wasn’t sure what I would think but the scents all blend together beautifully. A great fragrance for summer with the warm woodsy tones, definitely standing out as one of my fav new male fragrances. A very clean and sexy scent makes you want to take a little bite out of your man.

Calvin Klein Eternity Aqua

ETERNITY AQUA is inspired by the freshness of the ocean and elegance of a confident, refined man.

ETERNITY AQUA is a modern aquatic woody fragrance that leaves a lasting impression with a watery surge of chilled cucumber. The heart reflects the timeless elegance of lavender and draws you in with the warmth of sandalwood. Drenched green leaves run throughout the fragrance adding an aquatic depth.

Top: Chilled Cucumber, Citrus Cocktail, Water Lotus,
Drenched Green Leaves
Mid: Szechuan Pepper, Mirabelle, Lavender, White Cedarwood
Dry: Sandalwood, Guaiac Wood, Patchouli, Musks

The bottle and packaging

The bottle is the iconic ETERNITY for men bottle designed with a deep blue color scheme and a new logo treatment. The carton is a light blue inspired by the ocean, which complements the bottle.

Eau de toilette 30ml/ 1.0 fl oz $32.00
50ml/ 1.7 fl oz $50.00
100ml/ 3.4 fl oz $65.00

ETERNITY AQUA- available starting July 15, 2010 at department and specialty stores.

for more information please visit www.calvinkleinfragrances.com