Archive: Britney Spears

Britney Spears sued for $10 million over fragrance deal!

Britney Spears is being sued by a former business partner for breach of contract, fraud and deceit, according to RadarOnline.com.

Spears and her father, Jamie, are accused of cutting Brand Sense Partner, LLC. out of commission it’s owed on a perfume deal it brokered for the pop star with Elizabeth Arden. Brand Sense and Spears renegotiated their original 2003 deal last year but the brand marketing company is now claiming the new agreement violates the original.

In fact, they claim Spears and her father acted secretly to cut them out of the deal.

“Britney secretly made a separate deal with Elizabeth Arden in a sneaky underhanded effort to circumvent and evade its obligations to Brand Sense,” the suit states. “Effectively, Britney improperly and illegally cut Brand Sense out of the Elizabeth Arden deal.”

The company is seeking declaratory relief in excess of $10 million, as well as, compensatory and punitive damages.

No word yet on the suit from Spears’ camp.

Source

Britney Spears earns $500,000 in product placements!



Britney Spears
turned her latest video ‘Hold It Against Me’ into a commercial selling several beauty products – including her own fragrance, Radiance!

She also promoted Make Up Forever cream eyeshadow.

According to PopEater, the singer isn’t sweating critics who have expressed disapproval over the display. In fact, she’s laughing all the way to the bank.

The pop star raked in a cool half a million dollars for prominently featuring a number of brands in the video, including Sony and dating site Plenty of Fish in addition to the cosmetics and perfume.

Spears has heard from her fair share of detractors in the industry over the video, including Katy Perry, who tweeted about the obvious product placements, “do it w/style & grace…Not so in ur face like some. U hv to get creative w/it. Some artists don’t care tho, & u can tell.”

Despite the hefty price tag, sponsors whose products were promoted in the video only received a few seconds of air time, with some companies receving only one product shot (in conjunction, of course, with Spears’ implied endorsement of the product).

One group that isn’t complaining is Spears’ advertisers, who are already reaping the benefits of their investment.

Plenty of Fish has already reported a 20 percent increase in traffic to their site since Spears debuted her video last week.

Watch the video here!

Source

Check out Britney Spears’ commercial for her new fragrance, Radiance

Britney Spears and perfumer Elizabeth Arden have joined forces again to release her newest fragrance “Radiance”. This is Britney’s 9th fragrance to hit the market.

The singer is known for her magic touch when it comes to fragrances, proving her creations to be Elizabeth Arden’s highest-grossing celebrity fragrances. This time, Britney puts her ultra-feminine taste to work. Radiance contains wild berries and soft dewy petals as its top notes, also tuberose, jasmine, orange flower and iris. If you need a reference, remember Brit’s “Curious” fragrance? Radiance bears a similar light musk scent to Curious.

The new fragrance will be available in a 50ml and 100ml sizes, each priced at $63 and $78. Look out for Radiance at The Bay, Sears and other stores this September.


Check out Britney Spears new fragrance, Radiance!

Britney Spears and perfumer Elizabeth Arden are joining forces again to release her newest fragrance “Radiance”. This will be Britney’s 9th fragrance to hit the market, and anticipation is said to be running high.

The singer is known for her magic touch when it comes to fragrances, proving her creations to be Elizabeth Arden’s highest-grossing celebrity fragrances. This time, Britney puts her ultra-feminine taste to work. Radiance contains wild berries and soft dewy petals as its top notes, also tuberose, jasmine, orange flower and iris. If you need a reference, remember Brit’s “Curious” fragrance? Radiance bears a similar light musk scent to Curious.

The new fragrance will be available in a 50ml and 100ml sizes, each priced at $63 and $78. Look out for Radiance at The Bay, Sears and other stores next September. Check the teaser ad.