Archive: Body

Introducing Dove’s “Ad Makeover” Campaign!

I’ve always loved that Dove uses “Real Women” in their campaign, something they started in 2004. Dove has for years longed to boost women’s self-esteem, while giving them great products.

The idea is “to make more women feel beautiful every day by widening stereotypical views of beauty.”

Now, with Dove’s “The Ad Makeover,” the brand is going further to make women feel beautiful: combatting negative advertising.

Specifically, Dove is setting its sights on all those small but sneaky ads on the side of your screen that shout-out to your “jelly rolls” or “love handles” or “muffin tops” (and sometimes even animate them — that’s the worst). Through Dove Australia’s “The Ad Makeover,” created by Ogilvy, Aussie women can go online and create alternative, feel-good ads instead. Instead of targeting your insecurities, the messages include “The perfect bum is the one you’re sitting on,” for example, or “When it comes to your body, love the one you’re with.”

Our favorite: “Think of your cups as half full.”

The result? You and other women will see colorful, positive ads along the side of your profiles instead. The push to change the way we talk about our bodies — and in this case, the way our bodies are talked about — is something we’re totally on board with. Now if only Dove could bring the Facebook campaign to U.S. soil ASAP…

Go to Facebook.com to see more. Would you participate?

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Does your lady business need a little bleaching? There’s a product for that!

Have you ever thought that your lady parts need a little lightening up? (Yeah, me either)

There’s a new ad for an Indian skin lightening product called Clean and Dry Intimate Wash, that promotes a product that bleaches that whole area!

In the commercial, a couple lounges in their house, the man idly reading a newspaper while the woman pouts to herself because, clearly, he’s ignoring her due to her dark-colored privates. Luckily, she gets ahold of Clean and Dry, which makes her vulva a few shades lighter, and her husband is happy-go-lucky again. Whew! Divorce averted.

Skin lightening creams have a long and controversial history in India and Asia, including a spree of ads for the products that feature darker-skinned women who seem devastated over the fact that they’re not Caucasian. A popular Bollywood actress shucked lightening cream for the Body Shop in ads that made her skin look multiple shades paler than it does in real life. Vaseline even launched a line of whitening creams — and a phone app that lets you digitally lighten your skin — in India. And women in Jamaica are making potentially dangerous bleaching creams with homemade ingredients.

Of course, some people think lightening creams shouldn’t be a sociologically-charged issue, arguing that women who seek pale skin aren’t any different than Caucasian women who want to be tan. (Or this article, which strangely argues that fair features are… easier to see?)

But regardless, when the ideal of light skin gets intimate, a beauty issue that’s already controversial gets sexualized, and you end up with commercials like the one above that not-so-subtly blames your relationship problems on your skin tone.

GROSS!!! I’ve never thought of lightening my lady business, and even after watching this commercial – the idea still doesn’t sound exciting.

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Kelly Osbourne opens up about being called fat, and loving her body

Kelly Osbourne looks amazing in the May issue of Glamour Magazine.

In the interview, she opens up about how to have body confidence.

The 27-year-old Fashion Police star looks cute in her fuchsia-colored Miu Miu dress, Solange Azagury-Patridge earrings and Brian Atwood peep-toed pumps.

Kelly accepts who she is:

“I’m the most uncool person on Earth, and I love myself. I don’t want to be cool! I feel good in my own skin because I’ve accepted the fact that I’m me.

“That’s what’s so great about being alive and being on this planet: Everybody’s different.”

Kelly says women need to accept who they are, without trying to be what society considers “perfect”:

“Women are so unforgiving of themselves. We don’t recognise our own beauty because we’re too busy comparing ourselves to other people. No we are not all Gisele Bundchen; we’re not all Beyoncé. But I can tell you even the most beautiful girls in the world have felt insecure. And just seeing the pressure my friends Kim Kardashian and Kate Moss are under makes me never want to even be the prettiest woman in the room. There is no such thing as perfection.”

On her feud with Christina Aguilera, after the singer called Kelly “fat”:

Sometimes it’s other people’s voices you have to shut out. That’s what happened with me and Christina Aguilera, which people don’t understand.

She called me fat for years. One night on Fashion Police I said, F*** you. Now you’re fat too.’ I didn’t say I wasn’t fat. I said, ‘Now you know how it feels’” And I’m sorry, but I stand by that.”

Even though she wouldn’t consider herself ‘skinny’ she’s still happy:

“Even now I don’t consider myself skinny. But I have put a lot of hard work into my body over the years, and in the process, I’ve really learned to love myself.”

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Splendid launches new skincare line!

Up until now, Splendid has been the uber-famous brand of comfy cotton tees worn by celebrities like January Jones and Jessica Alba. Now – they have launched the Splendid Soft Skin lineup, which includes body lotion, hand cream, body scrub, body butter and shower gel, ranging from $12 – $32!

The products are available in three scents and feature cotton extract to help your skin feel as soft as their cozy clothes!

Go to splendid.com for more info – and shop away!