Here’s the info from StyleWatch:

Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album.

Gonna be honest, I’ve never smelled her fragrances, so I’m not sure how this one will measure up to the rest. Have you? What’s your opinion?

After launching two successful fragrances in the past, Beyonce has announced that she will be releasing a third this fall.

The singer told Elle: “Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power.”

Keeping with the performance theme, the floral citrus scent comes packaged in an upside down bottle inspired by her many stage outfits.

When Allure recently spoke with Beyoncé, she mentioned that her latest fragrance, Heat Rush, is meant to “remind you of sunshine”. Allure asked B to shed some sunlight on her favorite beauty products, what it’s like to give people a fragrance bottle with your name on it, and that rite of passage every young woman goes through: stealing her mother’s perfume.

How often do you wear fragrance? “Every day. I put it on as soon as I get out of the shower. I wear it onstage, in the studio, on dates.”

How many fragrances do you own? “I’m very loyal. I find one and wear it for years. I wear Heat and Heat Rush—I really do! It was important to me that they work for all occasions because I don’t like to switch up. I like to have a signature scent so that when I walk past, everyone knows it’s me. My mother always wore the same fragrance [when I was a kid] and every time I smell it, I think of her.”

What perfume is that? “She wore 273. I remember it was the first thing that I wore because I used to steal it from her!”

I used to steal my mom’s Liz Claiborne! Do you have any particular scent memories attached to 273? “Yes. I kind of put that fragrance together with stilettos—because I would smell it and hear her footsteps on the hardwood floor.”

When you have your own perfumes, does everyone you know get them as gifts? Who have you given Heat Rush to? “All of my family. It’s funny because I don’t like to give my own CD to all of my friends—it feels a little strange. But I gave Heat and Heat Rush to all of my nieces and my extended family. A lot of them were like, ‘You better give us those fragrances! Because we don’t want to have to buy them!’”

What at-home beauty treatment do you find most relaxing? “There’s a scrub by Carol’s Daughter—Ocean Sea Salt Scrub—it feels like the beach and it has the most beautiful scent. I’m always rushing, and this scrub is moisturizing, so it cuts out a step for me because I don’t have to completely cover myself with lotion.”

What’s your must-have beauty product? “I love the Rosebud Salve in the blue can. [Ed note: It's Smith's!] I wear it with my lipstick. I did this trick last summer, when I was on vacation: I used it to prime my lashes before curling. It was like a natural mascara. It made the lashes hold the curl and look shiny. I use it for everything! And I love [L'Oréal] Elnett hairspray. It’s very light and holds whatever hairstyle you want.”  CONTINUE READING!!

What’s you favorite hair look from your real life—not from a movie or red carpet? “In real life, I like natural curls as opposed to ‘I just put a curling iron through my hair’—almost bedhead. Not too perfect. I love when my color grows out a little bit and the tips of my hair look sun-kissed.”

What’s the best trick you’ve learned from a pro while in the makeup chair? “[Makeup artists] have a spray, it’s an after-spray. They sell it in every line, MAC has one. [Ed note: MAC Fix+] After you put your powder on—I don’t know how it does it—but it makes your skin look like skin again. It takes away the chalkiness. That always makes me look more natural—you can see my pores and the shine in my skin. I use it every day now. I won’t wear a powder if I don’t have that. I keep one in my purse!”

Who are your beauty icons? “I have many. I really appreciate Audrey Hepburn, and of course, Marilyn [Monroe]. I like risk takers like Cher and Diana Ross. I like people that find what looks really good on them. I think that’s the most important tip. There are things that I love that I know won’t work for me—these women found the perfect silhouette for their bodies, the perfect cut of suits and dresses, the perfect hairstyle. Their choices made them more beautiful rather than distracting from their beauty.”
For more from Beyoncé, including how the singer thinks a man should wear his scent and why she loves the smell of pipe smoke, check out the Beauty Reporter section in the April issue. And don’t stop there—see exclusive photos from her past Allure cover shoots in our Beyoncé slideshow!

Photo credit: Michael Thompson for Allure

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Beyonce Knowles is in the middle of a controversy after darkening her skin, for a L’Officiel Paris campaign.

As a celebration of its 90th anniversary, French style magazine L’Officiel Paris is featuring the 29-year-old on its cover as a tribute to Nigerian human rights activist and musician Fela Kuti.

In what the magazine calls, “a return to her African roots,” Beyonce’s face “was voluntarily darkened” for the shoot.

You can check out the video on the controversial photo shoot.

Singing superstar Beyoncé launches  her newest fragrance this month, Beyoncé Heat Rush, marks the third launch for the multi-grammy winner and acclaimed actress. Following on the heels of her record-breaking first fragrance, Beyoncé Heat, this third installment to her fragrance portfolio captures her shining personality and passion for life, all wrapped in a soft seduction.

Beyoncé Heat Rush shines, sparkles and excites the moment it touches the skin. Surrounded by a luminous fragrant aura, the scent instantly captures attention with sparkling top notes of passion fruit, blood orange and Brazilian cherry.
The heart of the fragrance embodies a delicate floral bouquet and is built upon a carefully blended combination of Yellow Tiger Orchid, Mango Blossom and Orange Hibiscus. Subtle and alluring, the unforgettable base engages with hints of teak wood, honey amber and a musk accord that is inspired by the sunsets in Brazil.

Beyoncé Heat Rush retails for $59 (3.4 fl oz.) and is available at Macy’s and Dillards, nationwide.