Archive: Beauty News

Janelle Monáe is the newest COVERGIRL!

 

Working with Janelle, COVERGIRL is encouraging women to channel their artistic powers to play, change, and transform their style…and with Janelle’s individual artistic spirit and signature style to guide them, women will be newly inspired to rock their own unique COVERGIRL.

Janelle is known for her creativity, beautiful spirit and artistic “superpowers.” And, like COVERGIRL, believes in empowering women to use their beauty and strength to change the world around them. Stay tuned for more excitement from this partnership, including a LIVE Twitter chat with Janelle, in the coming weeks.

The COVERGIRL brand believes in helping women tap into what’s uniquely special about them and working it with confidence – celebrating a style that only they can rock. So it’s fitting that the beauty brand that’s all about “doing you” authentically is partnering with Janelle Monáe for an exciting new chapter of her life journey. The celebrated artist, once called a “different kind of diva” by Vogue, just wrapped her first COVERGIRL advertising shoot, which is scheduled to debut in the September issue of that publication next week. Monáe, who is already a renowned style icon with her signature black-tie wardrobe and striking hairstyle known as a “Monae,” becomes the newest COVERGIRL today, and she is on a unique mission to encourage women to use all their artistic powers to play, change, and transform.
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them,” said Monáe. “One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique. Becoming a COVERGIRL is truly an honor and a gift: it opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out.”
“Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Janelle is a true force of energy and a beautiful spirit who truly delights in her creative journey, not just the destination. We’re elated and can’t wait to show the world another dimension of her artistic ‘superpowers’ as a member of our COVERGIRL family.”

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Take the Test: Fit Skin for Life from Mama Mio


This summer, Mama Mio is launching a Fit Skin For Life campaign, which aims to educate and inspire women across the world about skin fitness and help them feel more confident in their own skin.

As part of this initiative, Mama Mio has created an online Fit Skin Test (available at fitskinforlife.com) to help women understand their skin. Each woman who takes the quick test will receive a personalized Fit Skin Report, which features nutrition and exercise advice as well as tips to improve and maintain smooth, firm fit skin.

You can take the Fit Skin Test at fitskinforlife.com and in only a few hours the founders of Mama Mio will respond with a customized blueprint to help you get Fit Skin For Life.

We would love for you to share the Fit Skin Testfitskinforlife.com – with your readers too! The link expires on July 14th, so we’d love for you to share this exciting news with your readers and encourage them to take the Fit Skin Test!

Beauty 911: Skin Cancer Doesn’t Discriminate

Now that summer is here, it is important for all ethnicities to protect skin from harmful UV rays—dark skin does not mean immunity from skin cancer. According to a recent survey from the Archives of Dermatology, 65 % of ethnic individuals believe they are not at risk for skin cancer, and therefore, often do not get their skin checked until it’s too late.

A recent L’Oréal Research & Innovation study brought to light that darker skin tones are certainly not exempt to the sun’s harmful rays. In fact, the study demonstrated that the highest risk of DNA damages was in light to tan skin, which includes most Hispanics and some African-Americans.

Need proof? The well-known reggae star, Bob Marley, eventually died from a melanoma on his toe, which he originally believed to be a soccer injury. His legacy will always live on in the music world, but his untimely death also serves as a reminder that skin cancer does not discriminate; it occurs in all populations, regardless of skin color.

To ensure proper care of fair, tan, dark, and every shade of skin in between, make sure to protect skin with SPF before heading outside! La Roche-Posay Anthelios 60 Ultra-Light Sunscreen Lotion Spray ($35.50, laroche-posay.us) offers broad spectrum UV protection in an alcohol-free, 360 degree aerosol spray lotion.

“Every man gotta right to decide his own destiny” – Bob Marley (1945-1981)

 

About L’Oréal USA
L’Oréal USA, headquartered in New York City, with 2011 sales of $5 billion and 9,800 employees, is a wholly-owned subsidiary of L’Oréal USA, the world’s leading beauty company. In addition to corporate headquarters in New York, L’Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. L’Oréal’s impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L’Oréal Paris, Garnier, Vichy, La Roche-Posay, L’Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L’Oréal’s twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl’s Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend and Clairsonic. For more information visit www.lorealusa.com. Follow us on Facebook at L’Oreal USA – Corporate Facebook Page and Twitter @LOrealUSACorp.


End the Fight Against Fly-Aways.

David John Puts an End to the Static Hair Struggle
Like Spiderman against the Green Goblin and Jennifer Aniston versus Angelina Jolie, the battles rages on between archenemies: it’s your hair versus those pesky fly-aways. Finally the kryptonite to end the fight has arrived with hair-hero David John, master stylist and colorist at the Serge Normant at John Frieda Salon in Los Angeles.

Reign supreme over those troublesome teases with David’s trusty tips:

Dryer Sheet: It’s your secret weapon for combating static. Use a dryer sheet on your fully blown-dry hair and without weighing your locks down, the electricity will be taken out. To avoid doubling up on fragrances, find unscented sheets. Simple and small, these static-stoppers are easy to throw in your pocket or purse.

Lotion: If you find yourself without a dryer sheet, not to worry, hand lotion can do the trick. Moisturize your hands and then lightly run them over the top of the hair. This will help nourish and weigh down the fly-aways.

Secret Weapon: John Frieda Secret Weapon Flawless Finishing Creme will smooth out dry flyaway hair while adding shine. Start with a pea size amount in your hand and work evenly through blow-dried hair or to keep hair controlled and smooth, apply to wet hair before air or blow-drying.

Sayonara fly-aways, you have met your match!

About David John
A superb, Los Angeles-based stylist, David John has over 16 years experience in the hair industry. Currently at the uber-chic Serge Normant at John Frieda Salon in West Hollywood, this Wisconsin-native is highly involved in creating all aspects of style. His philosophy is that hair should be kept fresh with subtle styling changes, and always be current, fashionable and flattering. His innovative styling techniques and eye for his craft have allowed him to establish himself as a true artist respected in the hair industry.

About Serge Normant at John Frieda
The Serge Normant at John Frieda salon is famed for their world-class staff, beautiful design and celebrity clientele. The beautiful LA location, located at 8440 Melrose Place in West Hollywood, CA offers renowned services, experienced stylists and accomplished colorists in a chic yet comfortable atmosphere. Serge Normant is undeniably one of the leading hairstylists in the fashion industry today, with a resume boasting regular bookings for covers of Harper’s Bazaar, W, Allure and Vogue. Visit www.sergenormantjohnfrieda.com for more information.