The Master of homemaking has done it again check out the new blog from Martha Stewart Living. Home décor, entertaining, baking and now…beauty! This new dedicated Beauty Center on marthastewart.com (marthastewart.com/beauty) is an online extension of the pages of Martha Stewart Living magazine featuring everything from tips & tricks for hair, beautiful skin, eyes, lips and more. The center also includes a new blog titled “How Lovely”, which offers up fun and informative daily beauty tips from industry experts, beauty trends & news as well as product reviews including acne-fighting solutions for your 30s, the best products for effortless-looking makeup, and more.
By Erin - Thursday, September 22nd, 2011 at 10:10am
ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror
Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.
“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.
Videos are curated into various sections to allow for easy navigation of content including:
– How-To Videos
– Interviews with Creative Makeup Director Tom Pecheux
– Behind-the-Scenes Access
– Signature Services Videos
– Beautiful Skin Demonstrations
Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.
To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.
It is no secret that ladies love their beautifiers, but what you may not have known is now much. Women are purchasing a lot more makeup then they even realize. In this exclusive SELF survey, 2,000 readers revealed their makeup addictions and blunders—the truth about what they are spending, using and more.
1 in 3 women admitted they would rather gain 10 pounds they could never lose before giving up makeup.
91% of women splurged on new makeup last month
52% own more than 20 makeup products (not including skin and hair products)—and 25% own between 10 and 20
58% up their makeup routine when you’ve got a hot date
More than half surveyed touch up makeup once a day.
40% put on between 5-10 makeup products every day. And only 4% don’t wear makeup at all.
Over 35% of women are motivated to buy a new makeup product because they saw it in a magazine story, tear the page out and buy it
91% expect makeup to multitask as much as you do
When looking for a “double duty” makeup product, 40% say sunscreen is the second aspect that’s most important
What they wear the most:
78% use mascara every day
66% say foundation is a daily makeup must
57% brush on bronzer without fail
54% say lipstick or gloss is a necessity
59% have 5 to 10 lip colors in your makeup bag right now
Where they shop:
48% prefer to shop at specialty stores.
41% buy makeup at drugstores
56% have gone months without replacing their mascara
55% admit to going to sleep with makeup on
53% never remember to wash makeup brushes
Why They Wear It:
31% reach for makeup to feel sexy.
27% say it makes you look professional.
24% wear it to show off confidence.
11% use makeup to get a mood boost.
What they want to work on:
82% admitted they need to go back to beauty school
The three tricks they want to master: Applying liquid liner straight; layering eye shadows; choosing the right foundation
By Erin - Thursday, September 15th, 2011 at 10:10am
DIY at-home pumpkin mask
Featured in this month’s issue of Good Housekeeping magazine (October 2011, on-stands now – see below!). Created by beauty guru and author of Bonding Over Beauty Erika Katz (www.bondingoverbeauty.com), this mask is full of exfoliating enzymes that brighten the skin so it won’t look too “scary” this fall season.
Pumpkin Face Mask
2 tsp canned pureed pumpkin
1/2 tsp honey
1/4 tsp heavy whipping cream
Mix all ingredients and apply to face. Leave on for 10 min and rinse
Why: Pumpkin is rich in vitamin A, which is very healing to the skin and is essential to maintain and repair skin tissue. It also helps reduce lines and wrinkles.
Honey is a humectant. The cream moisturizes and helps flaky skin.
About Erika Katz
A beauty writer and blogger as well as a former child model and actress, Erika Katz has been a beauty junkie nearly all her life. Using her experience from her days working in the beauty department at Seventeen, cosmetology classes and lessons learned through her extensive work in television and modeling, Erika created a beauty guide that served as the foundation for Bonding Over Beauty, A Mother-Daughter Guide to Self-Esteem, Confidence and Trust.