Archive: Beauty News

Estée Lauder Launches YouTube Channel‏

ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.

SELF Exclusive Makeup Survey Results & Best Beauty Tips‏

 

It is no secret that ladies love their beautifiers, but what you may not have known is now much. Women are purchasing a lot more makeup then they even realize. In this exclusive SELF survey, 2,000 readers revealed their makeup addictions and blunders—the truth about what they are spending, using and more.

 

General:

  • 1 in 3 women admitted they would rather gain 10 pounds they could never lose before giving up makeup.
  • 91% of women splurged on new makeup last month
  • 52% own more than 20 makeup products (not including skin and hair products)—and 25% own between 10 and 20
  • 58% up their makeup routine when you’ve got a hot date
  • More than half surveyed touch up makeup once a day.
  • 40% put on between 5-10 makeup products every day. And only 4% don’t wear makeup at all.
  • Over 35% of women are motivated to buy a new makeup product because they saw it in a magazine story, tear the page out and buy it
  • 91% expect makeup to multitask as much as you do
  • When looking for a “double duty” makeup product, 40% say sunscreen is the second aspect that’s most important

What they wear the most:

  • 78% use mascara every day
  • 66% say foundation is a daily makeup must
  • 57% brush on bronzer without fail
  • 54% say lipstick or gloss is a necessity
  • 59% have 5 to 10 lip colors in your makeup bag right now

Where they shop:

  • 48% prefer to shop at specialty stores.
  • 41% buy makeup at drugstores

Bad Habits:

  • 56% have gone months without replacing their mascara
  • 55% admit to going to sleep with makeup on
  • 53% never remember to wash makeup brushes

Why They Wear It:

  • 31% reach for makeup to feel sexy.
  • 27% say it makes you look professional.
  • 24% wear it to show off confidence.
  • 11% use makeup to get a mood boost.

What they want to work on:

  • 82% admitted they need to go back to beauty school
  • The three tricks they want to master: Applying liquid liner straight; layering eye shadows; choosing the right foundation

 

Find out more about the study here http://www.self.com/beauty/2011/10/best-beauty-tips-slideshow

Pumpkin at-home facial (as seen in Good Housekeeping)

DIY at-home pumpkin mask

Featured in this month’s issue of Good Housekeeping magazine (October 2011, on-stands now – see below!). Created by beauty guru and author of Bonding Over Beauty Erika Katz (www.bondingoverbeauty.com), this mask is full of exfoliating enzymes that brighten the skin so it won’t look too “scary” this fall season.

 

Pumpkin Face Mask
2 tsp canned pureed pumpkin
1/2 tsp honey
1/4 tsp heavy whipping cream
Mix all ingredients and apply to face. Leave on for 10 min and rinse

Why: Pumpkin is rich in vitamin A, which is very healing to the skin and is essential to maintain and repair skin tissue. It also helps reduce lines and wrinkles.
Honey is a humectant. The cream moisturizes and helps flaky skin.

About Erika Katz
A beauty writer and blogger as well as a former child model and actress, Erika Katz has been a beauty junkie nearly all her life. Using her experience from her days working in the beauty department at Seventeen, cosmetology classes and lessons learned through her extensive work in television and modeling, Erika created a beauty guide that served as the foundation for Bonding Over Beauty, A Mother-Daughter Guide to Self-Esteem, Confidence and Trust.


Did you get any of the Missoni for Target Collection?

Did you get your hands on any of the hot Missoni collection? I was in Target at 8:30am and they had already sold out of most items except for a few glasses and scarves. I saw  people with carts piled high with Missoni that I am guessing they are planning to resell.

Bummed the items I wanted were already all gone and the Target website has been down all morning due to heavy traffic. I am sure Target Execs are doing the happy dance this will be an early Black Friday for sales, just hoping the release more items for the rest of us!

 

Did you get anything?  Does it frustrate you when all the items are sold out early to people buying them strictly to resell? Come join the discussion

 


 

MISSONI FOR TARGET

Excitement is building around the much-anticipated Missoni for Target collection arriving in Target stores next month and we want to ensure you have the latest information to share.

Target is partnering with Missoni, the iconic knitwear empire recognized as a symbol of Italian luxury, to introduce an affordable, limited-edition collection for fashion, beauty and home. Target’s largest limited-time designer collection to date, Missoni for Target reflects the Missoni values of family, color and quality across more than 400 items.

Missoni for Target brings a rich heritage of signature prints and patterns to beauty offerings including cosmetic bags, makeup brush sets and hair accessories. In addition to beauty bags and hair accessories, Missoni for Target features apparel and accessories for women, men, girls and baby, as well as home goods including bedding, dinnerware and décor items.

Ranging in price from $2.99 to $599.99, with most items less than $40, Missoni for Target will be available Sept. 13 through Oct. 22, 2011 at all Target stores and Target.com. Pending availability, select pieces from the collection, including a variety of online-only items, will be available for an extended run through early December at Target.com


 

Hat* $24.99

 

5-pc. Brush Set $24.99
4-pc. Brush Set $18.99
3-pc. Brush Set $16.99

 

Satin Headbands $7.99 each
Satin Headscarves $14.99 each

Chevron Toss Pillow* $29.99

Loops Toss Pillow* $29.99

 

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