Archive: Beauty News

BRAVE WINDY WEATHER HEAD-ON!

BRAVE WINDY WEATHER HEAD-ON: TAMING FLYAWAY HAIR FROM JOHNATHAN BREITUNG SALON & LUXURY SPA

Blustery days can upset your perfectly-styled coif and leave hair looking messy and dull – not a cute look for any girl. Luckily frizzy, windblown hair can be controlled with a few easy tricks. Johnathan Breitung of Johnathan Breitung Salon & Luxury Spa in Chicago shares his top tips for keeping your hair looking fabulous whether your hair is wavy, curly, or straight.

Wavy Hair:
Powerful gusts of wind can leave wavy hair looking limp. Johnathan Breitung recommends Texture from Bumble and Bumble to help style hair on windy days. Apply a small amount to damp hair. Scrunch and ruffle it through the hair and let the product sit for a couple of minutes. Texture can be air dried or for extra lift and movement use a diffuser. This will give your hair enough volume and bounce to resist losing its shape on a breezy day.

Straight Hair:
Try wearing your hair in a bun or pulling the front pieces into a half-up half-down ‘do. Straight hair can lose body and tangle easily, so a structured hairstyle is your best bet.

Curly Hair:
Windy weather can leave your hair looking lackluster. Eliminating alcohol products helps curly hair stay nourished and full-bodied. Deep-conditioning your hair weekly with products like Bumble and Bumble’s Deeep or Mending Conditioner will also keep your curly locks looking fabulous.

Tips for All Hair Types:
1) Get the tousled look. Work leave-in conditioner into your hair to keep it soft and sleek even in the most turbulent weather.
2) Check yo’ ponytail. A low ponytail is chic and works with any ensemble. It only takes a second to sweep it up and dodge flyaway strands all day long.
3) Head for the hills, or at least look like it. Heidi braids are a perfectly cute way to tie back your hair to avoid it getting swept away by the wind. Try crisscrossing them on the crown of the head and securing with bobbypins for a more sophisticated Nordic style.
4) Sleep chic. Opt for a satin pillow so hair slides smoothly instead of getting frizzy while you snooze.

About Johnathan Breitung
Johnathan Breitung Salon & Luxury Spa is a full service salon and spa with professional staff that offers hair and color-services, facials, massage, microdermabrasion, nails, waxing and more. Johnathan Breitung Salon & Luxury Spa is located in Lakeview at 3226 N. Lincoln Ave., Chicago, IL 60657. For further information call 773-348-1800 or visit www.johnathanbreitungsalon.com

P&G launches new packaging, marketing campaign for Ivory brand

AMERICAN ICON IVORY SOAP GETS MODERN DAY MAKEOVER

Procter & Gamble’s oldest and most iconic brand, Ivory, today released a bold new advertising campaign and vibrant product packaging design for its line of bar soaps and body washes. The refreshingly honest campaign highlights the simplicity of the Ivory soap product that consumers have loved for more than 130 years while contemporizing the product’s look and feel.

 

Developed by Portland-based Wieden+Kennedy, the new ad campaign takes a humorous look at what are called “Ivoryisms” or refreshingly honest product truths. Smart, edgy and irreverent “Ivoryisms” like “Cleanliness Needn’t Involve Costliness” will start appearing in the national broadcast, print and online advertising campaign starting Oct. 2011.

 

New Beauty Center and Blog from Martha Stewart Living‏

 

The Master of homemaking has done it again check out the new blog from Martha Stewart Living. Home décor, entertaining, baking and now…beauty! This new dedicated Beauty Center on marthastewart.com (marthastewart.com/beauty) is an online extension of the pages of Martha Stewart Living magazine featuring everything from tips & tricks for hair, beautiful skin, eyes, lips and more. The center also includes a new blog titled “How Lovely”, which offers up fun and informative daily beauty tips from industry experts, beauty trends & news as well as product reviews including acne-fighting solutions for your 30s, the best products for effortless-looking makeup, and more.

They have a great feature today about how to choose and wear the right red lipstick.


Estée Lauder Launches YouTube Channel‏

ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.