Archive: Avon

Avon Launches Step Into Sexy with Christy Turlington Burns‏

Supermodel, activist and Avon spokesperson Christy Turlington Burns stepped out to celebrate the launch of Avon’s latest fragrance, Step Into Sexy. At the event Avon announced a $10,000 donation to Christy Turlington Burns’s charity, Every Mother Counts.

“At Avon, beauty means finding a great new fragrance like Step Into Sexy, but it also means championing economic empowerment and improving the lives of women around the world,” says Lily Destefano, Avon’s Vice President of Marketing, North America Beauty. “It’s very special to work with someone like Christy who shares our Avon values.”

 

About Step Into Sexy
The Scent: An Oriental Floral, this is a fragrance for the woman who aspires to be her most sensual self.

The Face: Effortlessly beautiful and subtly sexy, Christy Turlington Burns is the glamorous face of the Step Into Sexy… fragrance. With her timeless look and classic appeal, Christy Turlington Burns embodies the transformative allure of the new fragrance. A dedicated advocate for women’s health, Turlington Burns shares Avon’s values and longstanding commitment to improving the lives of women on a global level.

The Notes:
TOP NOTES
The seductive scent opens with alluring, elegant notes of black raspberry, mingled with delicate spring freesia flower and a whisper of fresh, crisp, violet leaf.
MID NOTES
A deeper, more sensual heart reveals warm rosewood and velvety ultra violet blended with a flutter of exotic butterfly orchid.
BASE NOTES
Transformative notes of creamy cashmeran, sueded orris root and golden ambers unveil a sophisticated, long lasting base.

 

Step Into Sexy Eau de Parfum (1.7 fl oz) is available November 2011 for $28.00 exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON, or visit www.avon.com.

 

Fergie Launches New Fragrance: Outspoken Intense

No stranger to international stardom, Fergie visited Russia to launch her latest fragrance from Avon: Outspoken Intense. A provocative follow-up to the original Outspoken, Avon’s most successful fragrance launch to date, the exhilarating new floral fruity fragrance gives you the power to command attention and experience the awe-inspiring rush of turning heads—just like red carpet-superstar Fergie.

Outspoken Intense was inspired by Fergie’s thrill of performing worldwide, and with an alluring blend of Starfruit, Passion Flower, and Sensual Musks, you’ll share the confidence the singer feel’s before taking the stage. Outspoken Intense launched stateside this fall and is available for $30.00 at avon.com.

New Contest! Sweat-proof makeup from Avon‏

 

Congrats to our winners: Marcy L, Rebecca and Jessica A.

As we’re obviously in the middle of the hottest, ickiest summer days, I thought it would be the perfect time to introduce you to Avon’s latest launch: the Extra Lasting Collection.

Comprised of Lipstick, Lipgloss, Eyeshadow, Mascara, Liquid Foundation, Eyeliner, Cream-to-Power Foundation, and Pressed Powder Foundation, the entire ling is long-lasting, ensuring your makeup stays put and looks good all day long.

 

The Technology: Every product in the Extra Lasting collection is formulated with the Comfort Wear Complex to help maintain the quality of wear. The multi-tasking formulas go above and beyond lasting color and coverage to offer additional benefits—Extra Lasting means makeup that doesn’t compromise.

The Extra Lasting collection includes:

Extra Lasting Lipstick ($9): Delivering long-lasting color for up to eight hours, this SPF 15 lipstick provides conditioning moisture for 12 hours, striking the ultimate balance between comfort and staying power.

Extra Lasting Lipgloss ($9): This shiny, moisturizing gloss wears comfortably for eight hours. It makes lips look glossy and luminous.

Extra Lasting Mascara ($9): Offering up to seven times the volume increase, this 18-hour mascara makes lashes look volumized. The ultra-comfortable lightweight formula is fade-, transfer-, smudge-, rub- and water-proof, formulated with patent-pending technology.

Extra Lasting Eyeshadow ($9): Experience nine-hour wear with this breakthrough shimmering, silky shadow.

Extra Lasting Eyeliner ($9): This lasting liner boasts a super-fine, firm yet flexible precise tip for maximum application control. The fade-proof, transfer-proof, smudge-proof formula delivers a high dose of pigment for optimal coverage and intense color.

Extra Lasting Liquid Foundation ($12): Get flawless, natural coverage for 18 hours with this longwearing liquid foundation. Pigments are coated with a protective shield to help protect them from water, sweat, and humidity that can break down color. Freshwear Complex helps maintain the quality of just-applied foundation as the formula’s stretchable, breathable network leaves skin feeling comfortable.

Extra Lasting Cream to Powder Foundation ($11): This SPF 15 foundation wears flawlessly and maintains a fresh appearance for 18 hours. Comfortable and lightweight, the lasting formula looks natural—never cakey, masky or heavy.

Extra Lasting Pressed Powder Foundation ($11): This makeup offers lightweight comfort, and it stays fresh and natural-looking for 18 hours. Mattifying powder controls oil so skin stays shine free. The foundation maintains finish all day.

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit avon.com.

 

CONTEST:

  • There will be 3 winners.
  • Each winner will win receive an Avon Extra Lasting lip gloss, mascara, and eyeshadow.
  • To enter Like Avon on Facebook and tell us “Have you ever had an makeup meltdown”? Then leave your name and email info in our comment section on MakeHerUp!
  • Contest runs Monday, 8/01/11 to Friday, 8/05/11
  • US  residents only
  • After the winner has been announced, you will have 48 hours to respond.



Reese Witherspoon to launch three new fragrances!

Here we go again, another celebrity fragrance!

Reese Witherspoon, the ambassador for Avon, will soon be releasing three new fragrances under the brand!

“The fragrances capture my own personal philosophy on life. Their names — Laugh Often, Live Without Regrets and Love To The Fullest — these are all words I live by,” said Witherspoon.

Created to express the different moods of women, the Expressions collection will make its debut in April with Laugh Often’s mix of juicy mandarin and fragrant freesia. Live Without Regrets will follow in May with a warm weather-friendly floral fruity flavor, and Love To The Fullest will round out the series in August, with an oriental blend of amber, woods, plush peony and a hint of sweet black cherry.

A self-described “lover of fragrances,” Witherspoon said she jumped at the opportunity to create a trio of scents all at one time. The star credits the closest women in her life with endowing her with the passion to spritz.

“I remember my grandmother giving me the last bit of her perfume bottle, and pretending I was all grown up when I played with it. My mother also wore this beautiful gardenia perfume when we went on vacation. I always admired her, and thought she was the most beautiful woman in the world,” said Witherspoon.

Yet just like food palettes, fragrance preferences can change dramatically throughout a woman’s life. Chances are, the scent you doused in during your high school years is one that now repels you like opposite sides of a magnet.

Witherspoon revealed that she would buy anything and everything vanilla as a girl, but her preference has since shifted to white flowers sparked by citrus notes in recent years, a combination she happened upon while working with talented perfumers on her fragrance creations.

And, as in Hollywood, the outside packaging counts.

“I think it’s important how they look on your vanity. Fragrance is such an expression of being a woman,” said Witherspoon.

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