Archive: Avon

Now Available! Avon’s New Mega Effects Mascara

Today, Avon unveiled a completely new approach to mascara application with its newest innovation, Mega Effects Mascara – now available for purchase.

The first-of-its-kind Wonderbrush replaces the standard wand with a new multi-dimensional brush that lifts lashes from root to tip in a whole new way. Unlike other mascara wands, it works to fit the curve of your eyes and with a bigger bristle area combs through lashes easily allowing phenomenal clump-free volume and 40% more mascara to be applied to the lash. With Avon’s Mega Effects, eyes look bigger and lashes look darker, denser and more dramatic. Mega Effects is a breakthrough in mascara, creating a complete lash transformation.

Avon Mega Effects Mascara is $10 and is now available through Avon representatives and avon.com.

Avon names Irina Shayk Global Beauty Ambassador

 Man she is not too hard on the eyes! What is it like waking up looking like that in the morning? Can’t wait to see her beauty campaigns for Avon.

Avon names Irina Shayk Global Beauty Ambassador
This morning, Avon officially named international supermodel Irina Shayk as the brand’s new Global Beauty Ambassador. Irina will not only serve as a global spokesperson for Avon Makeup, but appear in upcoming beauty campaigns and Avon brochures.

A native of a small village in Russia, Irina has never forgotten her roots, all the while appearing in US and international editions of magazines like Cosmopolitan, GQ, Elle and Harper’s Bazaar. When she’s not walking the runway or appearing in international advertising campaigns, she’s managing her charity which helps children and families in need in Russia.

While her exterior beauty is obvious, Irina’s kindness and charity are a huge asset—Avon is proud to be working with a women so gorgeous inside and out.

Get The Look: Jessica Alba and Mindy Kaling at the Met Costume Gala 2013

JESSICA ALBA

Avon Global Celebrity Makeup Artist Lauren Andersen was inspired by the intricate silver detailing on Jessica Alba’s stunning Tory Burch gown, and complemented the glamorous frock by giving Alba a sultry smoky eye while keeping the rest of her makeup soft and romantic. See below for products Andersen used to get Jessica’s look:

Face: YSL Foundation, Avon Ideal Luminous Blush in Earthen Rose

 

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Fergie Newest Fragrance Viva

Fergie Viva Eau de Parfum Spray $30
Feminine. Empowered. Unconventional. A sexy contradiction of captivatingly cool herbs spiked with fierce lavender and intriguing vetiver. Fergie’s confident, daring and bold personality was captured through the sharp and straight edges of the bottle, dagger and cap, depicting a woman who has a strong sense of direction.

Defying convention, her look is her own. Beautiful and bold, her powerful femininity captures everyone’s attention. She’s in charge, in complete control. With Viva by Fergie, you can channel the confident and empowered sexiness of singer, wife, actress, model and icon, Fergie. The newest and latest collaboration between Avon and the award-winning artist, Viva by Fergie is designed to empower the fearless woman within, celebrate your feminine contrasts and live outside the bounds. A sexy, spirited and seductive fragrance, Viva by Fergie epitomizes the strength, independence and femininity of its namesake.

“Viva is fresh and unexpected. A sexy daring blend of notes that brings out the duality of a woman. The Viva woman is powerful, yet seductive. She lives life by her own rules.” – Fergie

 

Check out what Fergie told ELLE about her newest fragrance:

ELLE: What does Viva smell like?
Fergie: Viva is very fresh, very cool, and it’s meant to be a wake-up call to embrace the power women have within themselves. It’s about taking charge and really taking life by the horns.

ELLE: How does that ‘take charge’ attitude connect to where you are now, personally?
Fergie: For me, that meant getting more involved in my business affairs and embracing that part of me. The empowered woman that I am has always been there, in different levels. But this [campaign], specifically, was about being a powerful businesswoman.

ELLE: We thought maybe you were going to say, “It’s when I first wore shoulder pads on Kids Incorporated.” Because, you know, that was a major fashion moment.
Fergie: Wow, thank you! I guess deep down, I always knew I was empowered!

ELLE: Why did you name this fragrance Viva?
Fergie: Because it’s about living! First of all, it’s a nod to my Latin friends around the world, because obviously “Viva” is Spanish. And Viva is about embracing your life and making your own set of rules—creating your path and owning it.


ELLE: Both Viva and your other perfume, Outspoken, have hints of leather in their smells. What’s so exciting about leather for you?
Fergie: Leather adds a bit of rock ‘n’ roll to it!