No stranger to international stardom, Fergie visited Russia to launch her latest fragrance from Avon: Outspoken Intense. A provocative follow-up to the original Outspoken, Avon’s most successful fragrance launch to date, the exhilarating new floral fruity fragrance gives you the power to command attention and experience the awe-inspiring rush of turning heads—just like red carpet-superstar Fergie.

Outspoken Intense was inspired by Fergie’s thrill of performing worldwide, and with an alluring blend of Starfruit, Passion Flower, and Sensual Musks, you’ll share the confidence the singer feel’s before taking the stage. Outspoken Intense launched stateside this fall and is available for $30.00 at avon.com.

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Congrats to our winners: Marcy L, Rebecca and Jessica A.

As we’re obviously in the middle of the hottest, ickiest summer days, I thought it would be the perfect time to introduce you to Avon’s latest launch: the Extra Lasting Collection.

Comprised of Lipstick, Lipgloss, Eyeshadow, Mascara, Liquid Foundation, Eyeliner, Cream-to-Power Foundation, and Pressed Powder Foundation, the entire ling is long-lasting, ensuring your makeup stays put and looks good all day long.

The Technology: Every product in the Extra Lasting collection is formulated with the Comfort Wear Complex to help maintain the quality of wear. The multi-tasking formulas go above and beyond lasting color and coverage to offer additional benefits—Extra Lasting means makeup that doesn’t compromise.

The Extra Lasting collection includes:

Extra Lasting Lipstick ($9): Delivering long-lasting color for up to eight hours, this SPF 15 lipstick provides conditioning moisture for 12 hours, striking the ultimate balance between comfort and staying power.

Extra Lasting Lipgloss ($9): This shiny, moisturizing gloss wears comfortably for eight hours. It makes lips look glossy and luminous.

Extra Lasting Mascara ($9): Offering up to seven times the volume increase, this 18-hour mascara makes lashes look volumized. The ultra-comfortable lightweight formula is fade-, transfer-, smudge-, rub- and water-proof, formulated with patent-pending technology.

Extra Lasting Eyeshadow ($9): Experience nine-hour wear with this breakthrough shimmering, silky shadow.

Extra Lasting Eyeliner ($9): This lasting liner boasts a super-fine, firm yet flexible precise tip for maximum application control. The fade-proof, transfer-proof, smudge-proof formula delivers a high dose of pigment for optimal coverage and intense color.

Extra Lasting Liquid Foundation ($12): Get flawless, natural coverage for 18 hours with this longwearing liquid foundation. Pigments are coated with a protective shield to help protect them from water, sweat, and humidity that can break down color. Freshwear Complex helps maintain the quality of just-applied foundation as the formula’s stretchable, breathable network leaves skin feeling comfortable.

Extra Lasting Cream to Powder Foundation ($11): This SPF 15 foundation wears flawlessly and maintains a fresh appearance for 18 hours. Comfortable and lightweight, the lasting formula looks natural—never cakey, masky or heavy.

Extra Lasting Pressed Powder Foundation ($11): This makeup offers lightweight comfort, and it stays fresh and natural-looking for 18 hours. Mattifying powder controls oil so skin stays shine free. The foundation maintains finish all day.

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit avon.com.

CONTEST:

• There will be 3 winners.
• Each winner will win receive an Avon Extra Lasting lip gloss, mascara, and eyeshadow.
• To enter Like Avon on Facebook and tell us “Have you ever had an makeup meltdown”? Then leave your name and email info in our comment section on MakeHerUp!
• Contest runs Monday, 8/01/11 to Friday, 8/05/11
• US  residents only
• After the winner has been announced, you will have 48 hours to respond.

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Here we go again, another celebrity fragrance!

Reese Witherspoon, the ambassador for Avon, will soon be releasing three new fragrances under the brand!

“The fragrances capture my own personal philosophy on life. Their names — Laugh Often, Live Without Regrets and Love To The Fullest — these are all words I live by,” said Witherspoon.

Created to express the different moods of women, the Expressions collection will make its debut in April with Laugh Often’s mix of juicy mandarin and fragrant freesia. Live Without Regrets will follow in May with a warm weather-friendly floral fruity flavor, and Love To The Fullest will round out the series in August, with an oriental blend of amber, woods, plush peony and a hint of sweet black cherry.

A self-described “lover of fragrances,” Witherspoon said she jumped at the opportunity to create a trio of scents all at one time. The star credits the closest women in her life with endowing her with the passion to spritz.

“I remember my grandmother giving me the last bit of her perfume bottle, and pretending I was all grown up when I played with it. My mother also wore this beautiful gardenia perfume when we went on vacation. I always admired her, and thought she was the most beautiful woman in the world,” said Witherspoon.

Yet just like food palettes, fragrance preferences can change dramatically throughout a woman’s life. Chances are, the scent you doused in during your high school years is one that now repels you like opposite sides of a magnet.

Witherspoon revealed that she would buy anything and everything vanilla as a girl, but her preference has since shifted to white flowers sparked by citrus notes in recent years, a combination she happened upon while working with talented perfumers on her fragrance creations.

And, as in Hollywood, the outside packaging counts.

“I think it’s important how they look on your vanity. Fragrance is such an expression of being a woman,” said Witherspoon.

Continue reading…

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Make Her Up wants to let you know about Avon Voices, Avon’s online singing talent search for women in which two winners will receive the chance to have a professionally recorded album (and perhaps global stardom!).   Not only do the finalists get Avon makeovers, professional musical coaching and studio time, they also get to travel to exciting destinations such as Hong Kong, Hollywood, Rio de Janeiro, New York, Paris or Nashville. Who wouldn’t want to win the chance to be the world’s next musical sensation?  But you need to hurry; the last day to enter is February 13th!

Avon’s first-ever global online Singing Talent Search for women, and Songwriting Competition for women and men, can turn dreams into reality.

To celebrate 125 years of empowering women and families throughout the world, Avon invites people around the globe to share their voices, join in, and sing out.

Sing your way to the top, write an original song, or help discover the next global singing sensation.

REGISTER NOW!

Popularity: 1% [?]

You still have to wait a couple months more to get a whiff of Fergie‘s first scent, Outspoken, but in the meantime, she’s releasing some steamy teaser shots from the fragrance’s upcoming ad campaign.

“From my music to my wardrobe, my style is all about speaking up and making a statement,” Fergie says of the scent’s overall concept in a release.

“Outspoken definitely turns heads, but it also lets your true personality shine through.”

And when it came to the finishing touches, the singer got personal, topping the translucent black bottle with a cap inspired by the luxe decor of her bridal suite for her wedding to Josh Duhamel.

Launching in September 2010, the $28 Avon scent will mix notes of starfruit, tuberose, jasmine, and passion flower with black leather and smoky vetiver.

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Popularity: 2% [?]

Reese Witherspoon is definitely in bloom!

The star, 33, has just released a new fragrance, In Bloom, for Avon, and she says she is proud that the scent reflects her new attitude toward life.

“When we came up with In Bloom, it just sounded like a great name,” Witherspoon tells BellaSugar.com. “I thought it should evoke a feeling that was reflective of what was going on in my life. I think that In Bloom captures the idea that I’m at a time in my life where I feel very confident with my work, with my personal life — and that it’s a time to really blossom.”

The star — who was involved in practically all aspects of the “incredibly complicated process” of creating a fragrance over the past two years — also says she incorporated memories from her childhood.

“We started with a set of ideas … about sensory memories,” she says. “What it was like growing up in Tennessee and what I remember of my mother [and] my grandmother wearing perfume-wise. A large part of my childhood was spent in my yard with a gigantic magnolia tree, so I knew it had to have magnolia in it.”

In Bloom also incorporates peach tea leaves and gardenia, a nod to the perfume her mom used to wear.

Still, the actress — who says her scent is “easy to wear” and goes well from “day to night” — admits that even more than developing the scent, she enjoyed designing the bottle.

“When my grandmother was done with the perfume, she would give me the bottle so that there was just a little bit left,” she recalls. “I remember thinking, ‘It’s so beautiful having these things sitting on your dresser.’ I thought about it as sort of a piece of art — something in your bathroom, something in your bedroom — that really is something beautiful that you feel inspired by.”

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Guerlain Russian Doll Blush

A few pumps of this liquid formula elicit a glow so natural it’s hard to believe it came from a bottle.

$42; saksfifthavenue.com

Estee Lauder Private Collection Jasmine White Moss Eau de Parfum Spray

Personally created by Aerin Lauder, this luscious, summery fragrance contains notes of jasmine and white moss.

$80; at esteelauder.com

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Avon Pro 3-in-1 Lip Wand

Celeb makeup artist Jillian Dempsey designed this clever wand that delivers a lip liner, creamy lipstick and shiny lip gloss in one convenient package.

$10, avon.com

Chanel Luminous Cream Quadra Eye Shadow

A gloss for your eyelids, this luminous gel-cream formula adds shine and depth and can be layered for more intense pigment.

$65; at chanel.com

Yves Saint Laurent Luxurious False Lash Effect Mascara

Try this va-va-voom mascara in the sexy-yet-subtle gunmetal hue.

$29; yslbeautyus.com

Popularity: 12% [?]