Archive: Avon

Reese Witherspoon, as spokeswoman for Avon, pitches fund to combat violence against women.

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Oscar-winner Reese Witherspoon on Tuesday lent her star power to the UN global campaign to end violence against women, pitching a fund-raising drive by US cosmetics giant Avon for that purpose.

The 31-year-old US actress, who is Avon’s Global Ambassador to help promote women’s empowerment, voiced strong backing for a new long-term partnership between Avon and the United Nations Development Fund for Women (UNIFEM).

“I strongly support the efforts of Avon and UNIFEM to put an end to” violence against women, she told reporters as she unveiled the “Women’s Empowerment Bracelet.”

“Every purchase of the bracelet will help empower women: 100 percent of the profits will go directly to the Avon Empowerment Fund to support UNIFEM in their work to end violence against women,” Witherspoon said.

“I hope to see this bracelet on the wrists of women all around the world as a sign of solidarity and hope that one day every woman will be empowered and live a life free from violence,” she added.

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Witherspoon won an Oscar in 2006 for her portrayal of country music star June Carter Cash in “Walk The Line” and is reported to be one of the top three highest-paid actresses in Hollywood, commanding around 25 million dollars a picture.

Joining Witherspoon and UNIFEM Executive Director Joanne Sandler at the press conference, Avon Products chief executive officer Andrea Jung pledged that the Avon Foundation would match the first 500,000 dollars in sales of the new fund-raising bracelet.

She said the result would be a one-million-dollar donation from her company to the UN Trust Fund to End Violence Against Women, which she described as “the largest corporate grant” ever made to the fund in a single year.

Avon, known for its “Avon Calling” door-to-door sales pitch, is the world’s top direct seller of beauty products.

“Violence against women is the hidden pandemic,” Sandler said. “It is hidden in the estimated 9.5 billion dollars that criminal networks earn from human trafficking, with the majority of those trafficked women and children.”

The three women spoke at a symposium to mark International Women’s Day, which will be celebrated worldwide Saturday.

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GET YOUR $3 BRACELET HERE!

Beat the winter frizz.

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I have really fine hair that seems to get frizzy at most everything but the cold winter air seems to be extra frizz inducing, I am going to have to try this anti-static spray the price can’t be beat.

AVON ADVANCE TECHNIQUES Winter Restore Moisturizing Anti-Static Spray

Formulated with a blend of intensive conditioners & creatine to strengthen, insulate and protect against winter’s harsh temperatures & dryness. Complete freedom from flyaways, tangles & static*. Helps detangle winter-weary hair. 5 fl. oz.

$3.99 BUY IT HERE.

Cynthia Rowley and Avon!

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Cynthia Rowley and Avon have teamed up to introduce a new line of makeup for the fall season. I loved her collaboration with Target when she introduced a house wares collection called “Swell” and I love this new paring as well. The collection is perfect for this season, featuring shades of purples, plums and grays. The products include eyeshadow quads, lipsticks, glosses, face powder, nail polish and even a brush set with case. Cynthia puts her signature quirky touch into the packaging, which is black, adorned with colorful floral sketches. Avon is working to collaborate with other designers, possibly to revamp the name and bring in a hipper, more fashion-conscious crowd. Check out the line at Avon’s site.


The new face of Avon!

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Academy Award-winning actress Reese Witherspoon will be Avon’s first-ever “Global Ambassador,” announced the global beauty giant on Wednesday at a press conference in Beverly Hills.

Witherspoon, who won as Oscar for her portrayal of June Carter Cash in 2005′s “Walk the Line,” will serve as Honorary Chairman of the Avon Foundation and will also appear in the company’s international ad campaigns as part of a multi-year agreement.

“I feel a great responsibility in my own life to give back to society,” said Witherspoon at a press conference held yesterday in Beverly Hills. “Now, as the Honorary Chairman of the Avon Foundation, I am proud to be joining in the great philanthropic work that is already underway.”

The Avon Foundation’s primary aim, and Witherspoon’s new role, is to raise awareness of their work in the areas of breast cancer awareness, domestic violence and emergency relief.

On Wednesday, Avon announced a dip in second quarter profits, earning $112.7 million, or 26 cents a share down from $150.9 million, or 33 cents a share, a year ago.

Increased advertising costs and restructuring charges were part of the reason for this shift. Compared to a year ago, Avon increased the money spent on advertising by 74 percent to $93 million and announced Tuesday they would up their advertising budget to $375 million this year, 50 percent more than last year.

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I love Reese! I love how this campaign is not only about makeup but also about charity work. Another great move by a real Hollywood celebrity, take note Lindsay and Paris!