AVEENO® HYDROSPORT™ SUNBLOCK OVERVIEW:

AVEENO®, the brand widely known for harnessing naturally-sourced ingredients and pioneering the unique benefits of ACTIVE NATURALS®, is proud to introduce HYDROSPORT™ SUNBLOCK Products. This revolutionary sun care collection is specially designed with waterproof technology that adheres directly to wet skin, to protect it from harmful UVA/UVB rays. This groundbreaking collection is powered by the latest exclusive
ACTIVE NATURALS®, which provides naturally-derived water repelling technology for long-lasting broad- spectrum, photostable coverage. Designed to be applied at the beach, pool or while you’re active, this collection’s exclusive ACTIVE NATURALS® formula unlocks the water repelling abilities of the Natural Lotus Complex to bond to skin and is specially formulated to be applied directly to wet skin for full-strength protection.

NEW! AVEENO® HYDROSPORT™ PRODUCT LINEUP:

AVEENO® HYDROSPORT™ SUNBLOCK SPRAYS (SPF 85 and SPF 50)
Formulated with SPF 50 and a higher SPF 85 for full-strength protection, even when applied to wet skin
One-touch application mechanism allows for easy, fast use
Oil-free, non-greasy, hypoallergenic, non-comedogenic, non-whitening and waterproof
Price:
- AVEENO® HYDROSPORT™ Sunblock Spray SPF 85, $10.99
– AVEENO® HYDROSPORT™ Sunblock Spray SPF 50, $9.99

AVEENO® HYDROSPORT™ SUNBLOCK LOTION SPF 85
Provides a higher SPF, for superior protection and wear-ability
Non-greasy lotion rubs on easy, and absorbs quickly for superior sun application
Oil-free, hypoallergenic, non-comedogenic, and waterproof
Full-strength protection, even when applied to wet skin
Price: $10.99
About the AVEENO® Brand:

The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. AVEENO® is a leader in ACTIVE NATURALS® technologies uses the best of nature to deliver scientifically proven, effective beauty care products. Recommended by dermatologists and pediatricians for more than 60 years, the Brand is committed to developing breakthrough product formulations with new and existing natural ingredients, many which deliver clinically proven results. The AVEENO® Brand is the skincare brand most trusted by dermatologists for its use of natural ingredients. The AVEENO® Line includes beauty care products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit www.aveeno.com or ‘Like’ us at www.facebook.com/aveeno.

The Brand trusted most by dermatologists for its use of natural ingredients and recommended
by dermatologists for more than 60 years, AVEENO® Products capture the efficacy of natural ingredients to deliver real skincare benefits.

Neutrogena Acne Wash

Our trusty cleanser with a zingy new grapefruit scent. This invigorating face wash tackles pimples and sloughs off debris with a powerful dose of salicylic acid (exactly 2 percent)—but it doesn’t dry out the skin, even when used both in the morning and at night. ($7, drugstore.com)

Fresh Sugar Rosé Tinted Lip Treatment SPF 15

This is the lip color you wish you had been born with—and because the sheer, rosy hue flatters all complexions, people might believe that you were. Bonus: The pigment is delivered in an oil-rich bullet that hydrates every bit as well as your thickest balm (without the goop factor). ($23, fresh.com)

DDF Advanced Moisture Defense UV Cream SPF 15

Flaky skin will happily soak up this rich cream, which is infused with turmeric, an Indian spice with powerful antioxidant properties. In clinical studies it made skin feel firmer and decreased fine lines in eight weeks. We’re just as pleased with the immediate results: plump, quenched skin, and a healthy glow. ($105, ddfskincare.com)

Aveeno Nourish + Moisturize

The hydrating wheat complex of this shampoo and conditioner penetrates the hair shaft, repairing strands from the inside out. It rinses away, leaving no residue, and has a gentle, unassuming scent. ($8, cvs.com)

Colgate Wisp

Sure, they’re tiny, but their effect is titanic! The breath-freshening beads nestled in these disposable toothbrushes don’t require water or rinsing. Bonus: They’ll fit into the smallest of evening bags for hassle-free cleaning. ($8, drugstore.com)

This is only the top 5 – check out the next 10 products here!

My three steps to great hair are to: wash and condition, then spray the AVEENO® NOURISH+ MOISTURIZE LEAVE IN CONDITIONER and comb it through. Now, not only do I have great looking hair, these products smell amazing and leave my hair with a great, soft ,scent.

You are going to love the new AVEENO® NOURISH+ MOISTURIZE haircare! Check out their website and you can even try a free sample.

P.S. I have issues with always grabbing the wrong bottle in the shower! I love that Aveeno has different colored bottle tops so I can distinguish which is the shampoo or conditioner.”

Don’t we all wish we could rewrite all the bad we’ve done to our hair – hair coloring, heat styling, and just overall bad hair habits.  Now’s the chance to rewrite it all, and give your hair new life!

To celebrate the launch of AVEENO®’s first hair care collection – NOURISH+ – the beauty care brand will stage salon takeovers in three cities – Boston, Minneapolis and Seattle – next Wednesday, May 27^th from 10:00 am – 7:00 pm (5:00 pm in Boston).  During the takeovers, AVEENO® NOURISH+ will offer free wash and blow-outs to over 100 women in each city on a first come, first serve basis throughout the day, tips on how women can rewrite their hair’s past at home, distribute samples of the product and offer a free pedi-cab ride home in each city.  For those women that are not in one of the three cities, they can log on onto www.hairwithlife.com to register for a free sample of the products.

AVEENO^® NOURISH+ Hair Care stages salon takeovers

TO GIVE WOMEN’s Hair New Life

The AVEENO^Ò Brand Celebrates the Introduction of Its First Hair Care Collection

SKILLMAN, NJ (May 26^th, 2009) — To celebrate the introduction of the AVEENO^® NOURISH+ Hair Care Collection, the AVEENO^® Brand will take over three salons across the country on Wednesday, May 27^th and offer women the chance to rewrite their hair’s story and give it new life, in just three washes.  Beginning at 10:00 AM, women in the three cities will receive a free hair wash with AVEENO^® NOURISH+ Shampoos and Conditioners, a professional blow-dry by stylists, and receive tips on how to give their hair new life at home in the following cities and salons:

Boston                                                          Minneapolis                                                       Seattle

James Joseph Salon                                 Level                                                                     Haven

30 Newbury Street                                  903 Washington Ave. S.                                 5810 24^th Avenue NW

First 200 women                                       First 100 women                                               First 100 women
10:00 AM – 5:00 PM                                10:00 AM – 7:00 PM                                        10:00 AM – 7:00 PM

Women who attend the events will be given free, eco-friendly pedi-cab lifts to and from the salons; they will also receive expert tips and product samples and be encouraged to take before and after photographs to showcase the results achieved from just one wash with the products.  For those women who do not live in Boston, Minneapolis or Seattle areas, they can log onto www.HairWithLife.com and register to receive free samples of the AVEENO^® NOURISH+ Hair Care Collection, as well tips on how to give hair new life.

The AVEENO^® NOURISH+ Hair Care Collection combines the power of nature plus the best of science to nourish damaged hair back to life in just three washes.  The collection of Shampoos and Conditioners were developed with a team of experts, including a leading dermatologist and hair stylist, in order to create efficacious hair care products that help to make hair healthy and beautiful, naturally. Containing the newest AVEENO^® ACTIVE NATURALS^® technology, the Nourishing Wheat Complex, AVEENO^® NOURISH+ hair care line provides targeted repair to the most damaged areas of the hair shaft, leaving it restored, replenished and revitalized in just three washes. 

To learn more about the salon events on May 27^th, the AVEENO^® NOURISH+ Hair Care Collection or receive tips on how to give hair new life, visit www.Aveeno.com or www.HairWithLife.com.

For those of you who didn’t win stay tuned for new contests coming soon.

I have a very exciting new contest for our readers! AVEENO® NOURISH+ Hair Care Collection is the first ever hair care line from AVEENO®, and MakeHerUp readers are among the first to try the products before they become available to the public in late April!

I’m very excited to try the new haircare line I am a big Aveeno fan and can’t live without my Aveeno Daily Moisturizing lotion with sunscreen. Their new line promises to be just as great.

CONTEST:

Please leave your name & email address in the comments.   US residents only, please.  I will run this contest for a week, and will announce 1 winner next Tuesday, March 3rd.

PRIZES:

1 lucky reader will win an Aveeno NOURISH + REVITALIZE Shampoo and Conditioner AND a  NOURISH +Condition Leave-In Treatment.

Good luck!

About the new Aveeno Haircare line:

AVEENO® NOURISH+ Hair Care Collection is a revolutionary hair care line from AVEENO® that combines nature + science to nourish damaged hair back to life in just three washes

How it works: AVEENO®’s exclusive Nourishing Wheat Complex has a positive electrical charge, which attracts to the negatively charged damaged parts of the hair follicle. When the complex is attracted to the damaged areas, it delivers the right amount of proteins needed to help moisturize and repair dry and damaged hair

The line consists of: NOURISH + MOISTURIZE Shampoo and Conditioner, NOURISH + REVITALIZE Shampoo and Conditioner, NOURISH + VOLUMIZE Shampoo and Conditioner, NOURISH + SOOTHE Shampoo and NOURISH +Condition Leave-In Treatment

AVEENO® NOURISH+ Hair Care Collection sponsored the glam.com VIP Touch Up Lounge with .  Additionally, glam.com viewers got a behind the scenes look at celeb hair touch-ups provided by AVEENO® NOURISH+ Hair Care Collection.