Cate Blanchett earned a hefty payday loaning her gorgeous face for Armani’s new perfume. Here is our first look at the $10 million campaign (one of the highest celebrity endorsement deals of all time)! The fragrance is called Si. Giorgio Armani said in a press release, “Si is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.”
The fragrance is currently only available in England, but will hit our shelves later this year. According to The Telegraph, Si is a “big heady Italian scent, bursting with cassis and rich vanilla. But just as Blanchett adds a subtlety to the campaign, so do the notes of warm musky wood, rose de Mai, freesia and patchouli tone down the juice to turn its final form into a floral chypre.”
What do you think of the campaign? I think she looks GORGEOUS. She’s flawless, seriously, find a flaw on her face. She has no pores! I heart her.