Archive: aquage

Aquage and Susan G. Komen team up in the fight against breast cancer!

As a long-standing advocate and fund-raiser for Susan G. Komen For The Cure Aquage is committed to serve in the fight against breast cancer. And although the brand’s signature color is all things blue, the passionate Aquage family definitely sees the world “through pink colored glasses.”

May, a month synonymous with wide-spread breast cancer awareness will mark the 5th year that Aquage will be supporting Komen for the Cure. The brand, and its many salon partners, will go pink, showcasing an exclusive collection of “pink” hair care with a portion of the proceeds benefiting the cause. To-date, the brand has raised over $489,000.00 for the cause and is anticipating continued success in 2012.

“As a life-long hairdresser and educator, I have met countless women who have been touched by breast cancer. The emotional connection between women feeling beautiful and hair is strong, and that’s why we are committed to finding a cure by working once again with Komen for the Cure,” remarks Aquage Co-Founder, Luis Alvarez. “Our hairdressing community is selfless in their dedication and drive in the fight against breast cancer, and by touching lives daily, we can all make a tremendous impact in raising awareness and funds against this disease.”

According to the Breast Cancer Research Foundation, in the United Stated in 2012, a woman will die from breast cancer, on average, every 13 minutes and will be diagnosed with invasive breast cancer every 2.3 minutes. Through funds raised for Komen for the Cure, great strides are made in research, treatment and medical discoveries in the effort to further diminish these staggering statistics.

The exclusive Aquage Pink Collection Line-up Includes:

FINISHNG HAIRSPRAY – An Aquage top seller, this fine mist, humidity resistant spray provides maximum hold and shine for long lasting style without stiffness or untouchable residue. At 2 oz., it’s the perfect touch-up item to stash in a summer beach bag. $6.00 SRP

BEYOND SHINE – Using this styling staple, seal in hold and glossy polish by sprizting onto hair before thermal styling. Beyond Shine imparts brilliant shine and protects hair from thermal damage by creating a humidity resistant barrier that controls style in all weather conditions. $19.00 SRP

SHINE & HOLD SET – A collection of Aquage styling products, this go-to kit combines everything needed for spectacular brilliance and efficient staying power. $20.00 SRP

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Jocelyn’s Christmas Must-Have Number 3!

I was recently sent Aquage SeaExtend Silkening Oil Treatment to try, and I’m an immediate fan.

I have frizzy hair, so finding the perfect product has always been tricky. Most anti-frizz products leave my hair feeling oily or weighed down. I’m sure you’ve found the same thing! Finding the perfect product that actually IS non-greasy is near impossible.

Well, I can now say that you have to look no further. This is some magical product that gives me perfectly healthy, shiny hair, without the frizz!

The secret to it’s featherweight texture is argan oil, which speeds up drying time by 40 percent, and helps water evaporate faster!

What it is

  • A wet styling treatment with sea botanicals, ultra-light argan oil and sweet almond oil to smooth, silken and add brilliant shine
  • Infused with a unique blend of sea kale, sea fennel and sea beet extract to restore moisture, protect hair and soothe the scalp

Why you should use it

  • To smooth, silken and add brilliant shine
  • Accelerates drying time, seals in haircolor results and protects against thermal damage
  • Crystal-clear formula, unlike other styling products, contains no artificial dyes that can alter haircolor tones
  • Treatment improves the condition of the hair with continued use

When to use it

  • Apply to shampooed, towel-dried hair. Comb through for even product distribution

Wow much to use

  • Use enough product to achieve an even amount of silkiness and smoothness from roots to ends
  • Begin with one or two pumps depending on hair length and density and add more as needed.

Go here for information on where you can purchase this great product!

I have the perfect product for the perfect salon-worth blowout!

I was recently sent Aquage SeaExtend Silkening Oil Treatment to try, and I’m an immediate fan.

I have frizzy hair, so finding the perfect product has always been tricky. Most anti-frizz products leave my hair feeling oily or weighed down. I’m sure you’ve found the same thing! Finding the perfect product that actually IS non-greasy is near impossible.

Well, I can now say that you have to look no further. This is some magical product that gives me perfectly healthy, shiny hair, without the frizz!

The secret to it’s featherweight texture is argan oil, which speeds up drying time by 40 percent, and helps water evaporate faster!

What it is

  • A wet styling treatment with sea botanicals, ultra-light argan oil and sweet almond oil to smooth, silken and add brilliant shine
  • Infused with a unique blend of sea kale, sea fennel and sea beet extract to restore moisture, protect hair and soothe the scalp

Why you should use it

  • To smooth, silken and add brilliant shine
  • Accelerates drying time, seals in haircolor results and protects against thermal damage
  • Crystal-clear formula, unlike other styling products, contains no artificial dyes that can alter haircolor tones
  • Treatment improves the condition of the hair with continued use

When to use it

  • Apply to shampooed, towel-dried hair. Comb through for even product distribution

Wow much to use

  • Use enough product to achieve an even amount of silkiness and smoothness from roots to ends
  • Begin with one or two pumps depending on hair length and density and add more as needed.

Go here for information on where you can purchase this great product!


Hollywood’s Newest Crop!

A bevy of A-list beauties have been sporting new shaggy-chic bobs as of late – and it’s all a matter of time before the masses start demanding the “Keira”, “Scarlett” or “Ashlee.” A far-enough cry from its blunter-edged opposite, this look combines a fun modern appeal with a care-free, effortless edge. So what is the key to replicating this look in order to look like Hollywood’s stunning starlettes?

According to Luis Alvarez, Co-Founder & Vice President Creative of Aquage Haircare, “For a haircut to look modern, it should be defined by seamlessly blended texture that lies close to the head. The hair should be cut to look like it “grew into” the shape instead of looking freshly cut.”

And to keep the style looking as fresh as it was on day one – having access to the right product is all part of the process. According to Alvarez, a wet styling treatment such as Aquage Silkening Oil Treatment locks in the hairs natural texture which is essential to pulling of a piece-y look. Silkening Oil Treatment utilizes sea botanicals, ultra-light argan oil and sweet almond oil to smooth and silken strands while imparting high-wattage shine and essential moisture restoration.

To use:

“Apply a nickel sized amount to damp hair and distribute evenly.” Says Alvarez. “Allow hair to dry naturally or organically blow-dry hair using only your fingers to direct, shape and texturize individual strands for optimum results.”

GO HERE to find a salon near you where Aquage is sold!