Archive: American Apparel

American Apparel claim they’re just “celebrating natural beauty” with their new mannequins.

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I’m all for American Apparel celebrating natural beauty, and all, but I think this may be a bit much. I have two sons, 13 and 11. I don’t need them “celebrating natural beauty.” Mmmkay?

American Apparel has put these new ad campaigns up everywhere from billboards to bus stops. The new ads show a pale mannequin wearing see-through lingerie, exposing nipples and pubic hair.

Gothamist first spotted them in the label’s Lower East Side store: a row of three mannequins with unmistakeable bushes. According to the report, people on the street are straight up laughing at them, and since the store’s salespeople didn’ t seem to be all that informed about their origins or intention, we reached out to the company for comment:

“American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration,” a rep told us. “We created it to invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.”

I don’t think these ads are necessary. Am I a prude? What do you think?

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