Wow, this film gave me goosebumps. I know I would choose the average. And it seems however a woman chooses she would feel self concious about her choice. I love this movement by Dove and their whole push to help women love themselves just as they are. I love Dove products but the company behind them makes me even more happy to purchase their products.
Dove launches Choose Beautiful
A fresh perspective on women’s relationships with their own beauty – one that truly captures women’s perspectives on a global scale, and hinges on mindfulness.
96% of women do not choose the word “beautiful” to describe the way they look. Choose Beautiful encourages women to understand that they have the power to choose to feel beautiful for themselves every day. The film was shot in five international cities, but the same concept remained: presenting women with a choice regarding the way they view themselves. Each woman had the opportunity to choose “average,” or the frequently avoided “beautiful” as their personal descriptor. Through the results of the film, Dove hopes to encourage women to reconsider the choices they make about their beauty.
Choose Beautiful will culminate at Tina Brown’s Women in the World Summit in NYC (April 22-24), where Dove hopes to further a multi-dimensional discussion on beauty and self-esteem.
Dove believes that when a woman chooses beautiful, she radiates happiness and confidence that help her reach her full potential, so choose beautiful every day, and encourage every woman and girl in your life to do the same.