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Behind the scenes on Gwen Stefani’s L’Oreal shoot.

Check out some behind the scene footage of the effortlessly cool Gwen filming her L’Oreal Prefernece ad. Love Her!

Estée Lauder Partners With Aerin LLC

Can’t wait for the launch of this line!!

Aerin Lauder, the granddaughter of Estee Lauder, will launch her new luxury lifestyle brand AERIN LLC. The line will be sold exclusively at select Estee Lauder counters. AERIN is a stand alone company wholly owned by Aerin Lauder and Estee Lauder is the exclusive beauty partner.
The Estée Lauder brand announced a new collaboration with Aerin Lauder and Aerin LLC, her new luxury lifestyle brand, the formation of which was announced earlier this week.

Under the arrangement, Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its style and image drector. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. She will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to Aerin LLC in launching a beauty line under the Aerin name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. Aerin LLC is a stand-alone company wholly owned by Aerin Lauder.

Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the Aerin brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

William P. Lauder, executive chairman of the Estée Lauder Companies, said, “Aerin embodies the entrepreneurial spirit which led to the creation of our company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the Aerin beauty business.”

New Baby Phat Love Me

NEW for spring, Kimora Lee Simmons has unveiled the latest addition to her dazzling fragrance portfolio: Baby Phat L♥V ME by Kimora Lee Simmons. The perfect fusion of sweetness and strength, passion and perseverance, L♥V ME is a confident and playful scent housed in a bold, statement-making bottle.

This powerful, flirtatious fragrance captures the essence of feminine strength and says to the world, “LOVE ME for the essence of who I am… Admire me for my strength and spirit. Cherish me for my passion and drive. Respect me for my aspirations that DARE ME to dream. What’s most important is that you LOVE ME …for me.”

The Oriental Musk fragrance opens with a fresh fusion of Apricot Blossom, Tangerine, and Passion Fruit that unfolds into an exotic floral bouquet of Frangipani Blossom, Jasmine Petals and Tiger Orchid with a soft, sensual drydown of Vanilla Blossom and Sandalwood. Complete with eye-catching fuchsia packaging and inspirational messaging, Baby Phat L♥V ME by Kimora Lee Simmons celebrates independent girls who aren’t afraid to follow their hearts and live each day as an adventure.

Baby Phat L♥V ME (1.0 oz) retails for $28 in select stores nationwide, such as Walmart, Walgreens, CVS, Kohl’s and Kmart.


Featuring Trina makeup bags.- Winners announced!

Congratulations to our winners Amber and Lisa L, please watch your inbox! For the rest of you stay tuned for a special contest coming soon!

SELMA

The Selma collection from Trina exudes retro chic, with a luxe berry geometric pattern enriched with navy undertones. Bold and sophisticated, the Selma collection has the perfect pieces to keep you looking stylish and trendy on any upcoming excursions.
PENCIL CASE
The Pencil Case from Trina is the perfect storage item for all your beauty essentials. Long enough for lip and eye pencils, yet roomy enough for makeup, this will be the only pouch you need to grab and go. Sleek construction allows this case to be tossed easily into a purse or tote.

• Side handle
• Secure zipper closure
• Wipeable exterior
• 8.5”L x 2”W x 3.5”H

JAYNE

Infused with rich navy and jewel tones, the gradient baroque pattern from the Jayne collection is a sophisticated take on a classic floral print. Reminiscent of rich sunsets over tropical waters, this collection of ultra-functional bags is inspired by free-spirited travels, where the next great adventure awaits.
ZIP-TOP CLUTCH
The Zip-Top Clutch, with its sophisticated styling and secure zipper closure, is the ideal shape for makeup and other beauty essentials. The perfect size for carrying alone or tossing into your tote or handbag.

• Secure zipper closure
• Sophisticated styling
• Wipeable exterior
• 5.5″L x 2.75″W x 4″H

Contest-


* There will be 2 winners.
* 2 Winners will win a Trina makeup bag!
* To enter “like” Trina on Facebook. Then leave your name and email info in our comment section on MakeHerUp!
* Contest runs Monday, 3/28/11 to Friday, 4/01/11
* US residents only
* Please only enter once
* After the winners have been announced, you will have 48 hours