Teen “fave” makeup brand launches program to bring the glamorous life to deserving high school proms.
City of Industry, CA (January 2011) – For many teens who dream of a magical prom, the reality can be disenchanting: low funding can lead to drab décor, dispiriting tunes and disagreeable munchies for a night destined to be remembered in shades of gray. But if anyone knows how to add some color, it’s wet n wild®! The value-driven, color-wowing, always-fabulous cosmetics brand has made its mark turning everyday into a glamorous day–and prom is no exception. In January 2011, wet n wild® launches wet n wild® CARES, a nationwide charity program to support proms at 10 deserving high schools.
wet n wild® CARES will provide 10 high schools with $1,000 to make their prom dreams a reality. Starting January 21, 2011, schools can enter online at wnwbeauty.com or via email to info@wnwbeauty.com. In a letter, video or however they desire, schools will explain their need and why they deserve a sponsorship for their prom. In addition to the monetary donation, wet n wild® will give all of the selected schools $1,000 worth of makeup–hot products in hot, hot shades to get the party started. Entries are due by March 4, 2011. Winning schools will be announced on March 11, 2011 and will be featured on wet n wild®‘s website wnwbeauty.com, which will display photos from the big bashes and glamorized students using wet n wild® swag.
During the submission process, schools will also encourage students to sign up as wet n wild® VIPs. This completely free program delivers the inside scoop on all things wet n wild®! Exclusive access to new products, special savings, beauty tips and fresh looks gives students all they’ll need to look their best whether in the classroom or at the prom.
About wet n wild®
For more than three decades, millions of women around the globe have discovered their wild side using wet n wild®, makers of affordable, prestige-inspired cosmetics. A division of Markwins North America, wet n wild® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store quality cosmetics at an unbeatable value. wet n wild® cosmetics are available in Wal-Mart, K-Mart, Rite Aid, CVS, Walgreens, Albertsons, Brooks, Longs, Duane Reade, Meijer, Fred Meyer, as well as other drug, mass and food markets nationwide.
