She may be one of the many top tier names in New Year’s Eve, but for her day-to-day routine Katherine Heigl likes to keep it simple. Before she rushes out the door, she uses Aubrey Organics Silken Earth Powder Blush. This NPA certified silk-based blush is super safe for the healthy living power mom, but it’s also extremely effective. Katherine said, “The Aubrey Organics Blush is very sheer and light weight. I love the color and feel of it.” The blush comes in an array of colors and provides a natural glow with mica, iron oxides, and hints of beet and radish!
Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used “enhanced post-production” and “photoshopping” to make eyelashes look thicker than they were in real life. P&G agreed to the ban even though it disclosed in the ad that the image was enhanced.
The move is the latest in a series of baby steps that U.S. and international advertising regulators have taken to ban the use of Photoshop in advertising when it is misleading to consumers.
The company’s decision was described in a ruling by the National Advertising Division, the U.S. industry watchdog that imposes self-regulation on the advertising business. NAD is part of the Council of Better Business Bureaus. Its rulings are respected and followed by most advertisers because it enjoys a close relationship with the FTC, from which it has historically drawn some of its senior staff. Recalcitrant advertisers who refuse to withdraw or amend misleading ads are referred by the NAD to the FTC, which has the power to fine, sue or bring injunctions against companies.
When asked whether this was a de facto ban on Photoshop, NAD director Andrea Levine told us:
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’”
The ad in question was for CoverGirl NatureLuxe Mousse Mascara, which promised “2X more volume” on women’s lashes. After reviewing the ad, P&G agreed to yank it. (A different CoverGirl ad is shown here.) The NAD ruling said:
“… [P&G] advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement. NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”
In a footnote, the NAD said it was following the lead of its sister body in the U.K., the Advertising Standards Authority, which in July banned cosmetics ads featuring Julia Roberts and Christy Turlington because they used Photoshop. The NAD said:
“Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.”
“… the picture of Ms. Roberts had been altered using post production techniques (in addition to professional styling, make-up, photography and the product’s inherent covering and smoothing nature which are to be expected), exaggerating what consumers could expect to achieve through product use.”
The U.K. ruling found the use of photo retouching misleading per se.
In the U.S., the FTC has has also tightened rules to hold celebrities accountable if they make claims in ads they know cannot be true.
And in France, in 2009, 50 politicians asked for health warnings to be imposed on fashion ads if they showed retouched models’ bodies.
I was Christmas shopping and happened upon this little wonder at my local Fred Meyer. I think its the best $10 I have spent in a long time! It includes 5 nail color pens that are so easy to use and dry so fast I put it on in bed before I go to sleep. Kit also includes 2 nail repair pens to strengthen nails, 1 regular polish and 2 nail files. Compared to usual retail prices its a steal but my favorite is the nail color pens, not sure what I love more that they are so easy to use or that they dry instantly?
The Sally Hansen Nail Glam Party Pack
Over $50.00 Value for $9.99
Kit contains 10 amazing nail essentials:
7 Sally Hansen Nail Polishes
1 nail treatment
2 Beauty Tools
Congrats to Britney and Jason, we wish them many happy years! She had to grow up so fast I hope she is able to get a chance to be happy and enjoy her family. Check out the couple together in Britney’s “Criminal” video.
Britney Spears and Jason Trawick certainly had a lot to celebrate this month. Not only did the pop star and her beau celebrate their 30th and 40th birthdays, respectively, a source confirms to PEOPLE they’re now engaged!
In fact, the pop star’s longtime love proposed on his birthday Thursday night in Los Angeles. “He surprised her after she gave him his gifts and after they had cake last night,” a source says of his proposal with a Neil Lane sparkler.
Sources recently told PEOPLE that Trawick was ready to pop to the question – and that the two had “been talking about marriage for a long time.”
And, early Friday, Spears started dropping hints about her big news on Twitter.
PHOTOS: Britney & Jason’s Love Story in 6 Sweet Shots
The singer began dating Trawick, her former agent, in 2009.
Spears has two sons, Preston, 6, and Jayden, 5, with ex-husband Kevin Federline, whom she divorced in 2006.
“She’s very happy. It’s going to be a great weekend,” says another source. They plan to celebrate tonight in Las Vegas.