T.V. watchdogs have concluded that television ads for Rimmel mascara in which Kate Moss’ eyelashes were digitally enhanced broke advertising industry rules.
This comes just three months after a L’Oréal mascara advert was criticized for featuring actress Penelope Cruz in false lashes.
The agency behind Rimmel’s television and magazine campaigns denied claims that Kate wore false lashes during the shoot but produced no evidence to prove it.
From now on, the company has been ordered to include a disclaimer in future ads making it clear when post-production magic has been used to increase the effects of a product.
Finally — some truth in advertising!
Not too good to be true!
Dior Diorshow Mascara
What it is:
Dior’s cult-fave, super volumizing, lengthening, and curling mascara.
What it is formulated to do:
Creates the longest, thickest, curviest lashes ever, resulting in an ultra-glam “just-off-the-catwalk” look.
If you haven’t tried this yet, it lives up to the promise your eyelashes will look so long and lush you will think you have false eyelashes on. I am a Diorshow addict and I don’t care who knows it.
$23.00 BUY IT HERE.