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Do you agree? New study shows Hot Fellow Shoppers Make You Less Likely To Buy.

Source of the image: flickr.com/photos/chicoutletblog

Hot Fellow Shoppers Make You Less Likely To Buy.

New research shows that when you feel unhappy about your body while trying on an outfit in a store and you see a hot customer or salesperson wearing that same outfit, you are definitely less likely to buy it.

ScienceDaily (our go-to site, of course) reported on the new study, published in the Journal of Consumer Research. The authors of the paper write:

“If [the low self-esteem customer] sees a dress on an attractive consumer in the store and is trying on the same dress herself, as she looks in the mirror she now thinks to herself, ‘That dress is really cute and stylish on me, but compared to her, I look terrible!’”
Makes perfect sense to us. When we try on a pair of jeans that only sorta, kinda fit us and we see a super cute girl waltz out of the dressing room with wearing the same jeans to perfection… yes, we will definitely hang that denim back on the rack.

Does the same thing apply to sales clerks, who are essentially hired to look good in the clothes? The authors of the study say “yes,” questioning whether it’s even a smart idea to have to salespeople wear the store brand clothes– especially, we’d add, in a place like Hollister or Abercrombie & Fitch where the sales kids are basically swimsuit models.

Then again, the study highlights, the findings only apply when shoppers have low self-esteem to begin with. If you love your body and feel great in it, seeing a lithe 15-year-old salesgirl in a size zero version of the dress you’re trying on won’t be so bad.

So what an easy fix — just have great self-esteem!

Or, you know, do what we do and go shoe shopping. You can never feel fat in a good pair of shoes.

Read more at ScienceDaily.com.

What do you think does shopping with “hot” friends slow you down? Does a beautiful sales clerk make you want to slink out of the store? I would love to hear your thoughts come join the discussion.

 

SOURCE

Sebastian Salon makeover & Nylon photo shoot‏

 

In partnership with StyleCaster and Sebastian salons, we’re challenging MakeHerUp readers to submit their hairstyles for a chance to win a spot in Nylon’s February issue, alongside 6 yet-to-be-revealed “IT” girls!

Simply upload an image of your hairstyle to StyleCaster.com

I just added mine, it’s so quick and easy! (far right)

Just by uploading your picture you are automatically be entered to win a highly-styled photo shoot with 6 fashion “IT” girls, in Nylon Magazine’s February issue.

But everybody wins!
The first 1,000 submissions will receive a load of free goodies from Sebastian Salons, all packaged up in a fun StyleCaster tote bag.

Plus, we’ll feature all submissions on StyleCaster.com throughout the month of September.

Here’s the catch: All photos must be submitted by September 15th.

TUNE IN TO WATCH SALLY HERSHBERGER LIVE ON HSN!‏

Tune in to watch Sally live on HSN when she launches
SALON By Sally Hershberger Clean Tech Shampoo & Conditioner

Thursday, August 18th at 6 a.m. and 2 p.m. EST
Friday, August 19th at 2 a.m. and 11 p.m. EST

Shampoo
A revolutionary sulfate-free formula, Clean Tech™ Shampoo delivers a delicate, residue-free and color-enhancing cleanse without the weight and drying effects of other shampoos. The luxurious hi-lather formula is moisture-balanced giving you pure, ready-to-style hair.

Conditioner
Clean Tech™ Conditioner provides ultimate moisture-balance, instant smoothing and deep conditioning without residue. The conditioner optimizes hair’s moisture content and offers smooth, glossy shine while eliminating breakage. It’s perfectly pure and preps hair for professional quality style.

KEY BENEFITS/FORMULA FACTS:

Hydrates & Smoothes

  • CleanTech™ formula delivers a residue-free cleanse without the weight and heavy oils of other shampoos and conditioners
  • Plant-derived conditioning agents with Argan oil and Keratin protein provide smoothing softness
  • The shampoo’s moisture-binding complex with proVitamin B5 plus Cashmere and Pearl extracts deliver deep, advanced hydration.

Protects

  • Salt and paraben-free formula is non-drying, great for sensitive skin, and provides gentle cleansing
  • Antioxidants and UV filter protect hair from environmental aggressors, sun, pollution and heat damage
  • Shampoo maintains color treatments by sealing hair against color wash-out

Repairs

  • Essential minerals from red & green algae restore strength to damaged hair while repairing hair cuticle and preventing split ends

**Suggested Retail Price: $24/8.45 oz (available exclusively on HSN and HSN.com)**


Rockin’ the Red With Makeup to Match‏

ROCKIN’ THE RED
Make-up to Match Your Ginger Color

We all know the saying, “Blondes have more fun.” Well, a new phrase is taking over: “Reds are more rad.” Going red is a bold and daring move and with these six steps from celebrity makeup artist Amy Hollier of Luxe Beauty Team at Serge Normant at John Frieda Salon, you can rock the red with the perfect make-up to match your vixen look.

Step 1: Prime Eyelids

To start, use a light brown or copper cream shadow (I used Mac paint pot in “Groundwork”) on eyelids and buff out with a fluffy eye shadow brush so nothing is in the crease.

Step 2: Eye shadow

Apply copper/gold shadow to inner half of eyelids closest to the tear ducts. Then apply a bronze/brown shadow to outer half of eyelids. Blend the crease with a clean, fluffy brush.

Step 3: Eyeliner

For a more fashion/editorial look, opt for a dramatic cat eyeliner but in a plummy brown rather than black. It’s much more wearable and accents red hair perfectly. Start by lining the lashline, then building the outer corners and extending out and up at the end of the lashline. Check eye to eye for balance. I used Bobbi Browns “Black Plum Ink” gel eyeliner with a pointed liner brush.

Step 4: Eyelashes

Curl, curl and curl. Then apply black mascara to top and bottom lashes. Finish with 2 or 3 individual flares of false lashes on each outer corner.

Step 5: Gorgeous Skin

Wipe away any fallen eye shadow and moisturize entire face. Next apply a sheer foundation or tinted moisturizer (I used Mac Face & Body).

Next apply a little glow to the temples and cheekbones with a liquid or cream bronzer (I used Makeup Forever Uplight#23). Lightly dust the center of the face with translucent powder to set. Add a little soft peachy blush to cheeks (I love Smashbox soft lights tint).

Step 6: Lips

Finish the look with a tinted lip balm. I chose the Clinique Chubby Stick in “Whole Lotta Honey” for it’s beautiful golden nude color.

About Luxe Beauty Team

It all started when Luxe co-founders Sarah Uslan and Amy Hollier started a mobile salon based on providing socialites and celebrities with everything from makeup and manicures to tanning and eyebrow shaping. This enterprise has now turned into a full-service tour de force inside the well-known Serge Normant at John Frieda salon located at 8440 Melrose Place in West Hollywood. With a hand picked team of elite stylists, artists and experts, they bring personal, red carpet-worthy attention to clients from Jane Lynch to Denise Richards to Rose McGowan.