Love Kenneth Cole fragrances to begin with and this new campaign is great such a cute idea!
Ladies, if you’ve ever been harassed by a man-child trying to hook up with you, Kenneth Cole feels your pain. With this tragic and widespread problem in mind, Kenneth Cole Reaction created their latest digital campaign, Connecting 101, to celebrate the launch of their newest men’s fragrance: Connected. Featuring multiple scenarios that we can all relate to–including men who only talk about themselves and a date who tries to jump you immediately after your first kiss–these digital shorts instruct men on how to treat a lady right. You can view all the videos here.
To complement the videos and help keep men on the right track, Kenneth Cole created an interactive micro site, http://reactionconnected.com, to provide “next step” advice about how to make a more intimate connection. Additionally, a mobile version of the site will deliver recommended tips and one-liners based on the exact situation in which the newly Connected Man finds himself.
By Erin - Wednesday, October 19th, 2011 at 10:10am
Butter-soft lips are nothing new, but what about butter-flavored?
HuffPost Food gave a ring to the Paula Deen store and we learned that in addition to butter, other flavors include peach cobbler, pecan pie, pumpkin pie, key lime pie and banana pudding. Juanita, the sales associate, told us that all of the flavors are very popular.
Backstage makeup artist Charlotte Willer collaborated with Maybelline to create catwalk-ready shadow palettes. Rock the runway’s colorblocking trend with a sharp swipe of blue or green, or sweep the shimmering gold shadow over lids for an ethereal dose of bling.