ESTÉE LAUDER LAUNCHES OFFICIAL YOUTUBE CHANNEL WITH 35 VIDEOS
The First Beauty Brand YouTube Channel Featuring a Two-Way Mirror

Estée Lauder announced today the launch of the brand’s new official YouTube channel. The Estée Lauder channel, Your Source for Expert Beauty Advice (www.youtube.com/esteelauder) houses 35 original videos showcasing Creative Makeup Director Tom Pecheux, and global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. Featuring original content that is highly interactive, viewers will be engaged in a visual, tactile way that gives a new and insightful look into the Estée Lauder brand. The Estée Lauder YouTube channel is a self-contained platform where consumers can see product information, read ratings and reviews, get beauty tips, comment and share – all without having to leave the channel.

“We are thrilled to offer viewers an inside look at the Estée Lauder brand, with a behind-the-scenes view of our products, personalities and so much more,” said Charisse Ford, Senior Vice President of Global Marketing, Estée Lauder.

Videos are curated into various sections to allow for easy navigation of content including:

- How-To Videos
- Interviews with Creative Makeup Director Tom Pecheux
- Behind-the-Scenes Access
- Signature Services Videos
- Beautiful Skin Demonstrations

Instructional how-to videos are a focal point of the channel. Viewers can easily follow along to learn how to create a simple smoky eye, get fuller lips, achieve a bold brow look, and so much more. To make the experience seamless, there are simple instructions below each video that also correspond to a product. If a viewer would like to purchase a featured product, there are ratings and reviews featured in the video as well.

To practice creating a look on yourself in real time, viewers can activate the on-screen mirror and watch the tutorial while trying the application method on themselves. This feature initiates your webcam which allows you to follow along easily. You can see both yourself and the video on the screen at once so you can apply the techniques on yourself.

Check it out here.

I think these eyelashes from PAPERSELF are beautiful. They have several variations all would be fun for a night on the town or to complete a Halloween costume.

PAPERSELF Peacock Eyelashes

What it is:
A set of faux lashes made from a paper-cut pattern.

What it does:
Like jewelry for the eyes, PAPERSELF eyelashes are designed with intricate patterns inspired by the art of Chinese paper-cutting. Eyelashes blend an element of traditional culture with contemporary design. Each design has a symbolic meaning: Deer & Butterfly (free, beautiful, and sensitive), Peacock (auspicious and lucky days), Peach Blossoms (love is coming), and Under the Sea (secret treasure). The lashes can be cut and combined in various ways for different occasions. Accentuate the corners of your eyes with the smaller lashes for a subtle daytime look, or make a statement with the full lashes for a special occasion. PAPERSELF’s innovative lashes have created a whole new concept of eyelashes in the market.

What else you need to know:
The big lashes can be used as full lashes for a bright party look; they can also be cut into small pieces to use for the corner of the eyes as daily accessories.

$19.00

Introducing Bath & Body Works Halloween Spook-tacular Boo-tique!

I love the new Bath & Body Works Halloween collection the products are cute and not to scary for kids and the scents are amazing. My families favorites is the Green Apple Candy Foaming Hand Soap. The scent is so clean and crisp and authentic. Our second favorite has to be the Gumball PocketBac its crazy how much it smells like gumballs! The blue color and great smell make keeping hands clean much easier.

Check out the great collection plus way more and www.bathandbodyworks.com they have a sale going on right now so you can try multiple scents and products without breaking the bank. With these crazy good sale prices I am going to be stocking up on PocketBac to get us through cold season.

Anti-Bacterial Gentle Foaming Hand Soap:

Sour Drop, Marshmellow, Green Apple Candy, Sweet Cinnamon Pumpkin
Soft bursts of lightweight foam gently wash away dirt and germs, while leaving skin soft and lightly scented with a sweet blend of watermelon and cantaloupe.
Soft bursts of lightweight foam gently wash away dirt and germs, while leaving skin soft and lightly scented with an addictive blend of marshmallow, toasted sugar with hints of roaring campfire, honeysuckle and vanilla.
Soft bursts of lightweight foam gently wash away dirt and germs, while leaving skin soft and lightly scented with a juicy blend of fresh picked apples.
Soft bursts of lightweight foam gently wash away dirt and germs, while leaving skin soft and lightly scented with an addictive blend of pumpkin pulp, fresh ginger, hint of rum and creamy vanilla.
Price: $5.50 each – On Sale 2 for $5
Where to buy: Bath & Body Works and www.bathandbodyworks.com

Anti-BacterialPocketBac® Sanitizing Hand Gel 5-Pack: Tricks & Treats Bundle
Natural ingredients and powerful germ killers get hands clean and lightly scented, wherever you go. Includes 5 PocketBac, one in each of Tricks & Treats Scents.
Tahitian Palm Milk leaves hands feeling moisturized and conditioned
Cleans hands and kills germs without water
Includes Phantom Pumpkin, Bat Bite, Vampire Blood, Zombie Tonic, and Candy Corn
Price: $7.50 for budle/$1.50 each On Sale $3.75
Where to buy: Bath & Body Works and www.bathandbodyworks.com

Anti-BacterialPocketBac® Sanitizing Hand Gel 3-Pack
Natural ingredients and powerful germ killers get hands clean and lightly scented, wherever you go. Includes 3 PocketBac, one in each of our glow-in-the dark scents.
Tahitian Palm Milk leaves hands feeling conditioned
Kills germs without water
Price: $7.50 for budle/$1.50 each On Sale $2.25!
Where to buy: Bath & Body Works and www.bathandbodyworks.com

Bath & Body Works® Signature Collection Body Lotion: Wicked Spiced Pumpkin, Black Candy Apple, Plum Potion, Scream-a-Colada, Sinful Vanilla and Spider Cider
We’ve made it easier than ever to try our spooky new scents with our Mini Body Lotion Bundle. Our exclusive Signature Body Lotion formula, fortified with powerful ingredients like super conditioning Shea Butter, fast absorbing Jojoba Oil and protective Vitamin E, hydrates skin with moisture that lasts all day. Our non-greasy formula absorbs quickly and completely to leave skin feeling incredibly soft, smooth and nourished, making it the perfect daily moisturizer.
Wicked Spiced Pumpkin, Black Candy Apple, Plum Potion, Scream-a-Colada, Sinful Vanilla and Spider Cider
Price: $10.50 each On Sale 2 for $5
Where to buy: Bath & Body Works and www.bathandbodyworks.com

Disclosure: Complimentary samples were sent to me for an honest review.

It is no secret that ladies love their beautifiers, but what you may not have known is now much. Women are purchasing a lot more makeup then they even realize. In this exclusive SELF survey, 2,000 readers revealed their makeup addictions and blunders—the truth about what they are spending, using and more.

General:

• 1 in 3 women admitted they would rather gain 10 pounds they could never lose before giving up makeup.
• 91% of women splurged on new makeup last month
• 52% own more than 20 makeup products (not including skin and hair products)—and 25% own between 10 and 20
• 58% up their makeup routine when you’ve got a hot date
• More than half surveyed touch up makeup once a day.
• 40% put on between 5-10 makeup products every day. And only 4% don’t wear makeup at all.
• Over 35% of women are motivated to buy a new makeup product because they saw it in a magazine story, tear the page out and buy it
• 91% expect makeup to multitask as much as you do
• When looking for a “double duty” makeup product, 40% say sunscreen is the second aspect that’s most important

What they wear the most:

• 78% use mascara every day
• 66% say foundation is a daily makeup must
• 57% brush on bronzer without fail
• 54% say lipstick or gloss is a necessity
• 59% have 5 to 10 lip colors in your makeup bag right now

Where they shop:

• 48% prefer to shop at specialty stores.
• 41% buy makeup at drugstores

Bad Habits:

• 56% have gone months without replacing their mascara
• 55% admit to going to sleep with makeup on
• 53% never remember to wash makeup brushes

Why They Wear It:

• 31% reach for makeup to feel sexy.
• 27% say it makes you look professional.
• 24% wear it to show off confidence.
• 11% use makeup to get a mood boost.

What they want to work on:

• 82% admitted they need to go back to beauty school
• The three tricks they want to master: Applying liquid liner straight; layering eye shadows; choosing the right foundation

Find out more about the study here http://www.self.com/beauty/2011/10/best-beauty-tips-slideshow