T.V. watchdogs have concluded that television ads for Rimmel mascara in which Kate Moss’ eyelashes were digitally enhanced broke advertising industry rules.

This comes just three months after a L’Oréal mascara advert was criticized for featuring actress Penelope Cruz in false lashes.

The agency behind Rimmel’s television and magazine campaigns denied claims that Kate wore false lashes during the shoot but produced no evidence to prove it.

From now on, the company has been ordered to include a disclaimer in future ads making it clear when post-production magic has been used to increase the effects of a product.

Finally — some truth in advertising!

Not too good to be true!

Dior Diorshow Mascara

What it is:
Dior’s cult-fave, super volumizing, lengthening, and curling mascara.

What it is formulated to do:
Creates the longest, thickest, curviest lashes ever, resulting in an ultra-glam “just-off-the-catwalk” look.

If you haven’t tried this yet, it lives up to the promise your eyelashes will look so long and lush you will think you have false eyelashes on. I am a Diorshow addict and I don’t care who knows it.

$23.00 BUY IT HERE.

Pictures of Rose McGowan attending the Dolce & Gabbana show in Milan with the hot new look for fall red hot lips! Want to steal this look?

MAC Viva Glam Lipstick

In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of VIVA GLAM VI Lipglass. In the spirit of all Viva Glam, every cent raised goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS.

$14.00 BUY IT HERE. 

Rumor Willis (Daughter of Demi Moore & Bruce Willis) showed up at the James Pearse store opening in L.A. last night with  newly blonde hair. What do you think of her as a blonde? I think the actual color and cut is not flattering for her face, the blonde looks like it was done with Clorox.

I think if the color was more authentic and the cut was right and she used something to style her hair like Frederic Fekkai Coiff styling wax it might be pretty cute.

Frederic Fekkai Coiff Nonchalant Piecing and Forming Wax

What it is:
A light, creamy wax.

What it is formulated to do:
Get next-day hair, today. This piecey, texturizing wax creates hair that’s deliberately undone.

What else you need to know:
Each of the Fekkai COIFF™ products is multi-functional in form, but sheer in formula—made to wear alone, or layer limitlessly. Nonchalant is part of the COIFF “Finish” category, meaning that it should be applied to dry, styled hair to create finishing touches and hold your desired look.

$23.00 BUY IT HERE.

OPI Modern Opulence Fall/Winter 2007

Colors that capture a new moment in elegance and opulence – a feeling of luxury and refinement that transcends time.
Sumptuous.Sophisticated.And Magnificently Modern.

$7.50 BUY IT HERE.

Our new Eye Shadow. Silky-smooth, non-creasing. The sum of its parts: Matte x Matte = Matte². Factor in five shades of Liquidlast Liner, and the result of this rich colour x high opacity equation isn’t only matte squared – it’s beautiful.

MAC Matte 2 

A powder Eye Shadow formulated with micronized pigments that combines deeply saturated colour with a full-matte texture. Soft and creamy to apply, provides incredible full-colour payoff in a one-stroke application. Non-creasing. Colourfast, wears all day without fading.

Last night Jocelyn and I had our girls night with some friends and over drinks and fondue we of course started talking about products. One of the resident makeup junkies Sarah told us she had just purchased this new Mac Matte 2 eyeshadow and said it is amazing! Her eyes looked great last night so I have to agree it looks good. So if you are hitting the mall this weekend be sure to get a Matte 2 shadow.

$14.00  BUY IT HERE. 

So I have always read how great Glossing cream is but I still wasn’t sold on it. There are so many “great” products out there and since I am not independently wealthy I have to carefully choose my items to try. Well our Makeherup readers convinced me to try Diorshow mascara and though I had sticker shock at the counter I will never look back it truly is amazing. So Finally I have tried Frederic Fekkhai Glossing Cream and I have to say I Love it.

There are millions of smoothers, glossing creams and oils on the market and I have tried many of them but this one is just amazing. I have naturally curly frizzy hair and most smoothers work for a bit then my hair wins the war and I’m back to the friendly lion look. I was surprised how soft and smooth and frizz free my hair was after using glossing cream and it keeps it that way all day! I am a stay at home mom so my hair gets put in a bun or ponytail most days. After using this product I have actually started drying and styling my hair (some days) I just love the feel of it and can’t stop touching it. So the moral of this story is you have to try Frederic Fekkai glossing cream if you hit a Sephora store they even have a smaller trial size tube that sell for about $10.

Frederic Fekkai

Glossing Cream
A leave in conditioner to give shine and manageability to hair. Imparts lasting shine and protects hair with UVA and UVB sunscreens. Absorbs quickly and without greasiness. Protects your locks from blow dryer heat.

$19.50-$26.50 BUY IT HERE.

Jennifer Garner is the new face of Neutrogena and she is helping them sell their new age reverse line.  Though I realize genetics played a much larger role in her looks then Neutrogena, I admit having her as a spokesperson makes me more interested to try it.

Neutrogena Anti-Oxidant Age Reverse Eye Cream

Neutrogena Anti-Oxidant Age Reverse Eye Cream is formulated with antioxidant rich feverfew and Gamma Tocopherol to neutralize the free radicals that cause crow’s feet, puffiness, and dark circles around your eyes. Essential Soy is added to smooth skin and brighten tone. Dermatologist tested.

Every morning and night after cleansing, dab a small amount around the entire eye area, patting gently until absorbed. Can be used under makeup.

$13.59  BUY IT HERE.