Gwyneth Paltrow has a new beauty gig as the “creative inspiration” for Max Factor’s makeup artists. The Procter & Gamble Co.-owned makeup brand said Thursday that Paltrow will star in a six-month Max Factor campaign that launches in November, in which she’ll model looks created by the brand’s makeup artists to reflect the different aspects of her life.
The announcement comes hot on the heels of Paltrow signing as the ambassador for Hugo Boss’ new women’s fragrance, Boss Nuit Pour Femme, this summer. P&G also holds the license for Hugo Boss Fragrances, through its P&G Prestige arm. A spokeswoman for Max Factor said the firm’s relationship with Paltrow will be a “long-term” one. The upcoming campaign will span television spots, shot by Tom Munro, and a print campaign, lensed by Craig McDean, along with content on Max Factor’s Web site.
Pat McGrath, global creative design director for Max Factor, has curated the campaign. “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” said McGrath. “These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.” McGrath then took those ideas and created seven different looks, which will appear in the campaign. Each look will be based around three “hero” Max Factor products.
The campaign will launch globally, with the exception of Japan and North America, where the Max Factor brand isn’t present.
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I love it! Not an everyday look but perfect for the launch of her new kids line.
Heidi Klum has accomplished so much since the start of her career that she may want to start following the mantra “never say never” — at least when it applies to her hair.
The 39-year-old supermodel debuted her “Truly Scrumptious Collection” at Babies ‘R’ Us on Friday along with a freshly-dyed new hairstyle. The pink ombre ‘do was an interesting choice for a woman who vowed never to venture into rose-colored territory though. When asked back in May if she’d ever try the look, the recent divorcée told Stylelist that she was too old:
No, no way! It’s an age thing — if you’re a model and 19 or 20 or doing a photo shoot, it’s easy to pull off. It wouldn’t be age-appropriate for me, it would look weird and people would think I lost my marbles! But I would let my daughters try it!
We definitely don’t think anyone would accuse the “Project Runway” host of looking anything less than perfect with pink hair during her latest appearance. Plus, it’s nice to hear that even top models go back and forth when deciding about which hairstyles they can pull off. As for her daughters, they’ve already tried red lipstick, so matching mommy-daughter ombre hair may not be too far off.
Jessica Alba Emma Watson Miranda Kerr
Reese Witherspoon Rachel Bilson Natalie Portman
Aviators will always be a great look, but the Wayfarer has been one of the hottest celebrity trends in sunglasses. I love the look of the Ray-Ban Wayfarers, they flatter almost every face shape. Now is your chance to win a pair! All you have to do is tell us which celebrity wears their Ray-Ban best?
MakeHerUp is competing with other beauty and style blogs. The winner of the sunglasses will be chosen from the blog with the most comments.
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Are you Unapologettically Strong? That is something I am still working on to this day. In some areas (my kids, my family) challenge me and you will find a strength that will not quit. But I also tend to apologize for myself and let things slide to keep the peace. As I get older I realize that is not always the best option, it’s better to be strong and face things head on.
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