Beginning in mid-January, Target will introduce its first exclusive nail brand defy & INSPIRE, a new affordable collection of high-shine, wear-resistant nail lacquers. The collection will launch in Target stores and on Target.com beginning on Jan. 17, 2016. There are 38 on-trend shades in addition to a top and base coat, offered for $7.49 a piece. The assortment is chic and versatile, featuring on-trend colors for the spring and summer seasons.
How it works: defy & INSPIRE combines two innovative technologies to help guests achieve a long-lasting, salon-quality manicure at home. Patented plasticizers create “color flexibility” by resisting cracking or peeling the exclusive dual-polymer technology bonds the color to the nail and fuses to the second coat for a revolutionary wear-resistant, high-gloss Finish.
The base coat is a double-sided, colorless formula that clings to both the lacquer and the nail, providing a flexible, yet strong, foundation for the lacquer. The top coat is a protective, high-gloss finishing step that extends the lacquer’s wear and creates a long-lasting shine. The 5-free formula does not contain harmful chemicals, including DBP, Toluene, Formaldehyde, Formaldehyde Resin or Camphor.