Last night, John Frieda® Hair Care hosted a beach party in New York City to honor the return of its Beach Blonde™ Collection. Iconic blonde Lauren Conrad served as Creative Director and a slew of celebrities including Lo Bosworth, AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo were in attendance.
Guests relaxed on beach loungers while sipping on summer themed cocktails and lobster rolls served from a John Frieda® food truck. DJ Jilly Hendrix played tunes all night while invitees posed in front of a custom sand sculpture and uploaded GIFS of their beachy hair styles from the custom photo booth.
John Frieda® recently introduced the return of its new and improved Beach Blonde™ Collection –a complete four product arsenal that allows women everywhere to achieve that effortless, beachy-worthy hair, year round.
Yes, it’s official. Your Beach Blonde™ favorites are back on shelves. The JOHN FRIEDA® Hair Care Experts, the first to bring you innovative products for that “beachy” style years ago, couldn’t ignore your demands. So say hello, once again, to wondrous windswept waves, brighter, beachier texture and ocean-fresh scents—all year round.
Check out the John Frieda Beach Blonde at your local drugstore or online at www.johnfrieda.com/en-US/beachblonde.