Urban Outfitters sinks to an all-new low.

Urban Outfitters has sunk to a disgusting new low, by offering a Kent State University sweatshirt which appears to be splattered with blood, for $129.

The disgusting sweatshirt is in reference to the 1970 killing of four students protesting the Vietnam War by the Army National Guard at the Ohio school.

As of early this morning, the Urban Outfitters website said the item was sold out. The store did not respond to The Huffington Post’s request for comment.

Officials at Kent State expressed their outrage over the item.

“We take great offense to a company using our pain for their publicity and profit,” read a Kent State University statement posted on Monday. “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.”

Urban Outfitters posted an apology to Twitter around 10 a.m. EST Monday, saying that it “was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such.”

Here is Urban Outfitter’s apology: “Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.”


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