Kate Upton is back for the third consecutive campaign as the face of Sam Edelman’s fall line.
The 22-year-old Sports Illustrated model is photographed lying in bed, naked, holding a gorgeous burgundy shoe from the new collection.
‘This campaign reveals Kate in an intimate one-on-one moment,’ footwear designer Sam Edelman told WWD.
‘With the launch of our apparel line this season, we can dress her from toe to head but sometimes all she wants are her Sams.’
Photographers Mert Alas and Marcus Piggott shot Miss Upton in London on a private set, and Trey Laird directed the campaign.
Famous for his platform heels, Mr Edelman said he chose Miss Upton, who recently starred alongside Cameron Diaz in The Other Woman, because she ‘epitomizes the classic American Beauty and yet she’s approachable.
‘And I love that she’s curvy. I also love that she and I share the same passion for horses,’ he admitted.
The designer’s decision to collaborate with Miss Upton was apparently instigated when he spotted the former horseback riding champion wearing Edelman’s equestrian-style boots.
Mr Edelman is a regular on the Florida horse circuit with his wife, Libby, and the couple have a world-class equestrian stable that houses up to 40 prize-winning horses on their 65-acre Connecticut land.
The shoe designer has a theory on what it is about stilettos women love so much.
‘Shoes create a chemical reaction in women…especially heels,’ said the 61-year-old, who chose blonde bombshell Kate Upton to star in his latest campaign.
‘Whenever I ask a woman about Sam Edelman [heels], she automatically smiles and tells me the story of her favorite pair. I’ve found this to be true over and over again. Women can’t help loving shoes and I can’t help loving to make them smile,’ he told MailOnline.