Check out Alicia Keys’ new fragrance ad for Givenchy!

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Alicia Keys it the new face of Givenchy’s latest fragrance!

The Grammy Award-winning singer looks gorgeous in a strapless gold gown, and sleek hair. Alicia is the face of Givenchy’s Dahlia Divin, which will hit shelves in September

“This scent is grounded, but still has a femininity that is very earthy, and I love that,” Keys told WWD.

And while this marks Keys’ first-ever beauty contract, the 33-year-old has some pretty awesome ideas on the future of the beauty industry — namely when it comes to diversity.

“It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed. The biggest mistake is to think that beauty is physical. Beauty is so internal, and it’s about who you are and what you believe in, what you stand for. That’s what makes you beautiful,” Keys told WWD. “I think that’s really important to infuse into the conversation in the beauty world. I would like to see different representations of what beauty is. I’d like to see women with a little more voluptuousness. There’s no way in the world that we’re all a size 2, and people beat themselves up if they’re not small enough or light enough or dark enough or skinny enough.”

Can’t wait to smell it!

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Comments

June 20th, 2014 at 7:07 pm

She looks gorgeous! Very thin though.

June 20th, 2014 at 11:32 pm

I’ve got a bottle of this, I love it so very much.

June 20th, 2014 at 11:34 pm

Alicia looks great, happiness suits her. Good choice for the campaign.

June 20th, 2014 at 11:42 pm

For some reason, this looks fake to me. Her face is photoshopped to death and even the Givenchy logo seems off.

June 21st, 2014 at 8:10 am

Dahlia Divin is a flanker to 2011′s Dahlia Noir. The notes feature jasmine, mirabelle plum, patchouli, vetiver and sandalwood.

June 22nd, 2014 at 1:04 pm

She looks… pretty… but that ad is very blah.

June 23rd, 2014 at 4:59 am

Alicia is a good choice for them, could have been stronger though.

June 23rd, 2014 at 4:19 pm

I would like to try this scent. Love celebrity scents.