John Frieda Sheer Blonde: Keep Up With Your Blonde Campaign

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Blonde icon Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to kick off their Keep Up With Your Blonde Campaign, a program that empowers blondes to maintain their best colour with a regimen of expert care to keep their blonde hair its lightest and brightest, and to celebrate the bold confidence that accompanies that fresh colour.

“Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love,” says Conrad.

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Conrad will be guest blogging this month on KeepUpWithYourBlonde.com. She will also share how she keeps up with her own signature blonde with a how to video that you can view here: KeepUpWithYourBlonde.com and on the John Frieda® Hair Care website.

Being blonde will have even more benefits: from June 9th through July 9th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at KeepUpWithYourBlonde.com.

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