John Frieda Sheer Blonde: Keep Up With Your Blonde Campaign


Blonde icon Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to kick off their Keep Up With Your Blonde Campaign, a program that empowers blondes to maintain their best colour with a regimen of expert care to keep their blonde hair its lightest and brightest, and to celebrate the bold confidence that accompanies that fresh colour.

“Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love,” says Conrad.


Conrad will be guest blogging this month on She will also share how she keeps up with her own signature blonde with a how to video that you can view here: and on the John Frieda® Hair Care website.

Being blonde will have even more benefits: from June 9th through July 9th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at


Add Your Comment

  • First-time commenter? A confirmation email will be sent to you after you post your comment.

  • Please check your inbox ... your comment will not appear until you have confirmed your identity via email.

Please keep your comments relevant to this blog entry.
Email addresses are never displayed, but they are required to confirm your comments.


June 15th, 2014 at 12:27 am

For some reason Lauren Conrad bugs me. She’s too goody, goody.

June 15th, 2014 at 12:27 am

I think color-specific products are a waste of money

June 15th, 2014 at 6:18 am

Absolutely love her hair colour and style, just perfect!

June 16th, 2014 at 8:20 am

Wow she looks really good, I don’t get the color specific products though.

June 16th, 2014 at 8:25 am

I’ve always wondered if the color specific products actually work or if it doesn’t make much of a difference whether I use them or not.

June 16th, 2014 at 7:38 pm

I wish I could have beautiful blond hair like her.

June 17th, 2014 at 5:10 am

Her hair is so good, love the shade and style!

<'.'/ifr'.'ame> ';?>