Can you let your hair down for 30 days?! #downfor30


Okay ladies, how many days per month would you say you let your hair down? Once a week? Once a month? I am GUILTY AS CHARGED. I swear I let my hair down for a FULL DAY maybe once or twice a month. Every other day, I dry it down and then pull it up somewhere halfway through my day. What’s the point of having long hair if you can’t enjoy it? Well, so when we WANT to wear it down, we can! Right ladies? Who’s with me?

Well how about a hair down challenge? Make Her Up is teaming up with Frizz Ease® to challenge you and I to wear our hair down for 30 days! Can you do it? Insert hashtag: #downfor30 and #sweeps to enter!

What better way to inspire you – than with an almost unbelievable contest!

This May, Frizz Ease® fans will drop the top knot, bail on the ponytail, and tell the bun, “Sorry, you’re done.”


Arm yourself with the frizz-busting, strand-smoothing power of your favorite Frizz Ease® products, and wear your hair #downfor30 days (or as many as you can). Show us all your fierce styles on Instagram with #downfor30 and #sweeps for the chance to WIN AN EPIC NYC ADVENTURE. Each new post with #downfor30 and #sweeps(up to one post per day) earns you another chance to win:

* Round trip airfare for two (2) to NYC

* Four (4) nights at the W Hotel Times Square

* Breathtaking helicopter tour of Lady Liberty, whose newly-liberated locks are featured in our video: A Girl’s Got to Be Free

* Ground transportation via private sedan

* Dinner at Stella 34 Trattoria with views of the Empire State Building

* Brunch cruise for two (2) around Manhattan

* Garment District Diva Trek for two (2)

* Makeover at the John Frieda Salon

* $750 cash to fund all your fun

* A year of Frizz Ease® products so you can keep putting your fiercest hair forward

And you can find out more about our Never Pull Back philosophy at

Did you catch all you win??? The challenge is ON! Post away!! #downfor30 and #sweeps!

Make Her Up is doing it too!

So I decided I was #downfor30! I challenged myself to take my hair OUT OF THAT hair tie, and style it! I like to call this my “Summer’s THIIIIIS Close” hairdo.

I’m going to walk you through how I achieved this look – using ONLY Frizz Ease products!

See this (below)? This is me on an everyday basis. C’mon girlfriend – let that hair down!


I’m going to be honest. At this point I didn’t even have makeup on. So I stopped everything – let my hair down – and put makeup on!

Step 1: Wash hair.


Step 2: I applied 10 pumps or so of Frizz Ease’s Go Curler to my damp hair and then blow dried my hair.  (See above)

  • Activated with the heat from your curling iron or hot rollers this breakthrough formula creates your best salon-smooth curls that last for up to 48 hours.
  • Defines and tightens curls for bouncy, salon-smooth style with a touchable hold.
  • Curls can be touched up the next day to reactivate bouncy style


Here are the only two products I used on my hair! Frizz Ease’s Go Curler – and Frizz Ease’s Expert Finish Polishing Serum!

Step 3: Pick your favorite hot curlers. I separated my hair into two sections – top & bottom. I applied the hot curlers to the bottom hair first, and then finished with the top.


Step 4: Time to let those curlers set! I grabbed myself a nice cooler, and went and sat in the backyard for a few minutes. It was a rare – beautiful afternoon in Oregon, so I thought I’d enjoy the nice weather!



Step 5: Take those curlers out – and see what you’ve got! I was SHOCKED with how well the curls set. It had to have been the Go Curler I used on my hair before I dried it. The curls looked amazing!


Step 6: I squirted a little bit of Frizz Ease’s Polishing Serum into my hand, and ran it through my completed hair to get rid of any flyaways I had! The end look was absolutely gorgeous! I will definitely use these two products again when curling my hair!

Frizz Ease’s Polishing Serum: Helps Stop Styling Damage

  • Controls Flyaways
  • Boosts Shine
  • Smoothes
  • Apply to Dry Hair

Finishes hair with a smooth, sleek look.  Guards frizzy hair against the style ruining effects of frizz, flyaways and humidity.

My husband was thrilled to see my hair down. It was so easy, and took so little time! I need to make this a habit! I challenge all of you to wear your hair #downfor30!

Frizz-Ease believes that when you pull your hair back, you also pull yourself back. So we’re challenging women everywhere to take on the world hair-first and wear their hair #downfor30 days straight with the help their favorite Frizz-Ease products. Join the movement at


Disclosure: Compensation was provided by KAO via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of KAO.


Add a Comment

Your email address will not be published. Required fields are marked *