Anna Kendrick teams up with Burt’s Bees to promote their HIVE WITH HEART Campaign

Burt's Bees Launches Hive With Heart Campaign Benefiting Lipstick Angels

Hearts are abuzz at Burt’s Bees this spring! The new Burt’s Bees HIVE WITH HEART Campaign brings together non-profit Lipstick Angels and award-winning actress Anna Kendrick to support a “buy 2, give 2” program to enrich women’s lives through color and compassion.

To launch the campaign, Burt’s Bees and Anna Kendrick hosted a pink carpet Day of Natural Beauty at City of Hope, Los Angeles’ renowned cancer research and treatment center. City of Hope patients are paired with a Lipstick Angel for a one-on-one beauty makeover that features Burt’s Bees natural Lip Color products.

“The fight against cancer is extremely important to me,” says Kendrick. “I feel honored to have joined Burt’s Bees and Lipstick Angels for their Hive with Heart program, to help bring a little joy to these women’s lives through the power of beauty.”

From March 17th to June 30th, Burt’s Bees will donate two natural Lip Color products to Lipstick Angels each time a consumer purchases any two Burt’s Bees Lip Color products* on www.burtsbees.com/hivewithheart . Participants can also dedicate their donation to a special friend or family member and share this message via social media.

“When facing adversity, it’s important to remember how empowering feeling beautiful can be,” says Lipstick Angels founder and celebrity makeup artist Renata Helfman. “We’re incredibly grateful to Burt’s Bees for supporting the work of Lipstick Angels, helping us continue to lift the spirits of such deserving women.”

Burt’s Bees believes in the power of nature to transform and uplift—from a sunset’s breathtaking hues to nourishing natural ingredients—and is thrilled to find a partner that shares its values. “We are inspired by the beauty and generosity of Nature and share Lipstick Angels’ belief that a beautiful lip gloss can deliver big confidence, especially with the added benefits of nourishing natural ingredients.” says Burt’s Bees Global Marketing Manager, Tad Kittredge.

Additionally, visitors to www.burtsbees.com/hivewithheart will have the opportunity to enter the Sunshine and Smooches Sweepstakes**, where the entrant and a friend will experience the power of natural beauty first-hand. Winners will receive a 3-day trip to Los Angeles, a 2-hour make-up session with celebrity makeup artist Katey Denno, and a full line of Burt’s Bees lip color products.

CREDIT: Anna’s earrings by Jamie Wolf and ring by EF Collection

MORE AFTER THE JUMP!

*Buy 2 Get 2: Between 3/17/14 and 6/30/2014, purchase two (2) qualifying products through Burt’s Bees Nature Knows Color navigation tab and Burt’s Bees will donate two (2) lip color products to Lipstick Angels (up to 3,500 product donations). For a list of qualifying products, see the Program Terms at www.burtsbees.com/hivewithheart. For details about Lipstick Angels, visit www.lipstickangels.org.
**Sweepstakes: NO PURCHASE NECESSARY. Sweepstakes starts 3/17/14 at 12:00 PM (noon) ET and ends 5/14/14 at 11:59:59 PM ET. Subject to Official Rules available at www.burtsbees.com/sunshineandsmooches. See Official Rules for instructions on how to enter, prize details, restrictions, odds of winning, etc. Open only to legal residents of the 50 US, DC, and PR, 18 year of age or older. Void where prohibited by law. Sponsor: Burt’s Bees, Inc., 210 West Pettigrew Street, Durham, NC 27701.


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Comments

March 28th, 2014 at 8:49 am

Burt’s Bees is one of my favorite brands. Love this idea.