Swiss watchmaker OMEGA celebrated the unveiling of its newly expanded Aventura boutique with a visit from OMEGA’s ambassador and fashion icon, Cindy Crawford. The luxury brand hosted a private cocktail party at the new boutique where Crawford chatted with the staff and boutique guests and posed for photographs. “It was wonderful to have had the opportunity to visit the boutique while I was in town for Art Miami,” said Crawford. “Miami has always been one of the liveliest and most influential markets in America, so it definitely makes sense for OMEGA to increase its presence here.”
The OMEGA Boutique was expanded to 2,098 square feet, well more than twice its original size. The store will continue to offer the brand’s entire product palette, including items which are only available at OMEGA flagship stores.
The Aventura store was one of sixteen OMEGA boutiques to open in the United States in 2011 and the expansion represents a central component of the next phase of the brand’s retail growth. In addition to the renovations in Aventura, OMEGA opened four boutiques in the United States in 2013 and is slated to open five more in 2014.