Joico has teamed up with City of Hope again this year in order to bring Breast Cancer awareness. They have donated thousandsd of dollars to further breast cancer research. If you’re a fan of Joico products (LIKE MOI!) then pick these products above. A portion of the proceeds will go to benefit the cause.
Breast cancer never takes a holiday and Joico/ISO’s annual efforts to raise funds for research and increase awareness doesn’t either. Their efforts to support the fight to end cancer transforms this year to its “Style for A Cure” campaign in a year that has also seen Joico transformed in image and purpose. The Style for A Cure campaign includes special pink product promotions – top stylers JoiMist Firm hairspray and JoiWhip foam offered in a sleek, metallic pink sheen that gradates from top to bottom. These top stylers will be available on special in a “2 for $22” duo deal coming this September/October. The campaign also continues to offer marketing support for salons and professional stylists who wish to hold their own breast cancer-related events. Joico’s do-it yourself BCA website continues to be a source for salons and stylists to create and promote their very own local efforts to help the cause.