This collection looks beautiful, I can’t wait to see the rest of the line. I love a good collaboration collection!
WWD has the first photos of Jason Wu‘s color cosmetics collaboration with Lancôme, set to launch this September during New York Fashion Week.
“I think makeup is one of the closest parts to fashion — it goes hand in hand in almost every single case,” Wu told WWD. “When you have great hair and makeup, it brings out the clothes even more. This project feels very organic to me and is one of my favorite collaborations that I’ve ever done. In so many ways Lancôme shares a lot of the same DNA as my brand — it’s feminine and there’s something quite classic about it that never gets old. I see those qualities within my own designs.”
The collections will include three eye shadow palettes, dark navy mascara and multiple red lipsticks and nail polishes. Compacts and packaging are in Wu’s signature dove gray, with the designer’s name and the Lancôme rose prominently featured.
“Every little detail has been customized and designed for this collaboration, so it feels very special and complete,” Wu said. “I think it will stand out on the beauty floor because I don’t think anyone else is using gray for their collection right now. I think the packaging part is as special as what’s inside.”