FIRST LOOK at Rihanna's new fragrance, Rogue!

Today we’re getting our first look at the new advertising campaign for Rihanna’s new fragrance, Rogue! The photo shows Rihanna sitting on a chair in black and white. The campaign will launch in September, and was shot by Mario Sorrenti.

“People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today,” said the singer. “I made it for all women, for every mood, because we all want to project our true selves.”

Rogue will be available this September at Macy’s, Dillard’s and Belk. It’s said to be a “flirty, sensual Oriental” blend of lemon blossom, cyclamen, jasmine, rose, plum and suede with a base of woods, patchouli, vanilla and amber.

The bottle is really beautiful as well. The base has diamonds inverted in the bottle. Prices will range from $18 to $69. Limited-edition accessories — a stingray clutch, stingray leather zip-around bag and studded fashion bracelets, will be offered as gifts with purchase.

SEE THE BOTTLE AFTER THE JUMP!

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