I am officially old now. I had no idea who Becky G was prior to her being announced as the new COVERGIRL. I checked out her videos and I really like her, she reminds me a lot of the female rappers from the early 90’s. Well now I am in the know on the most tubular talent all the kids are dancing to at the sock hop.
Introducing the nueva COVERGIRL! The Brand has signed emerging young talent Becky G as the newest face of the beauty brand. An accomplished singer, songwriter and rapper (at the age of just 16), Becky G will add her own unique street style to bring beauty, beats and COVERGIRL confidence to every block. Born and raised in the Inglewood section of LA, the Mexican-American superstar’s lifelong ambition has always been to stay proud of who she is and where she came from.
Becky recently wrapped her first COVERGIRL shoot and will be appearing in national TV and print advertising for the brand this summer.
“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”
Becky G’s musical style is all about creating trends and rocking a unique flavor in her fashion and beauty looks. As the first chapter of her COVERGIRL story, Becky will be joining the brand to celebrate beauty, beats and “confianza” in every girl, on every block. In the months ahead, Becky will debut many looks from the brand’s new collection, including ones featuring the fired-up, volumizing COVERGIRL Flamed Out Mascara. Rocking the mic, her lips and nails will be in the spotlight showcasing COVERGIRL Lipslicks Smoochies Lip Balm, providing a hint of sheer, beautiful color; and COVERGIRL Outlast Stay Brilliant Glosstinis, which are mini versions of Outlast Stay Brilliant Nail Gloss in tropical, glossy colors perfect for summer.