British boy-band One Direction is launching a limited edition line of nail polish colors and a stationary range in support of a new anti-bullying campaign.
The band has teamed up with Office Depot to help abolish bullying among children. In a new video posted on You Tub, the boys hold up placards asking us to “Simply put – choose to live nice.”
The ’1D+OD Live Love Move Together Against Bullying’ campaign aims to raise $1m for anti-bullying education in U.S. schools. CONTINUE READING (VIDEO AFTER THE JUMP!)
The range of products includes five shades of nail varnish, each named after a different member of the band, brightly coloured One Direction branded notebooks, pens, stickers and more.
It will all be sold online from July, and Brit fans needn’t despair as the company deliver to the UK.
A cut of sales will fund the programme ‘to encourage kinder behaviour among students’.
The cosmetics named after the Kiss You stars are coloured in eye-popping shades of neon lime-yellow for Zayn, sky blue for Harry, burnt orange for Louis, deep fuchsia for Niall and indigo for Liam.
‘We’re really excited to partner with Office Depot and help spread the anti-bullying message with our fans and students in schools across America,’ said Niall Horan, as reported in The Sun.
‘And you know we’re not long out of school ourselves so we can relate. It’s a problem that’s fresh in our minds and we’re eager to raise awareness on this subject.
We hope the video will help raise awareness, especially since it will be played at our concerts across America.’
One Direction recently launched their debut fragrance Our Moment in London.