Madonna has chosen Rita Ora as the new face of her Material Girl clothing line! Rita will replace Georgia May Jagger, in the new $760,000 deal.
The 22-year-old Jay-Z protege took to Instagram to share the big news. “Joining forces with Madonna and Lola!” she wrote. “It’s official Ritabots – I’m the new face of Material Girl!” (Did she just say Ritabots?)
Madonna and her daughter Lola, 16, are also excited. They released a press statement this morning saying, “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!”
Apparently Rita was chosen by Lola. A source told The Sun, “Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her. Rita jumped at the chance because she’s such a fan of the Queen of Pop. She also hopes it will help her crack the States in the same way she has the UK.”
Rita’s Fall 2013 campaign will be unveiled in July!