This is a great product for quick root touch ups and saving a little of money extending the life of your highlights. It was really easy to use and with just a few strokes of the brush you can see it really lightened my roots. The product covers really well so it doesn’t take too much to really cover your roots. It does add a step to your routine but since it wouldn’t be something I need everyday I think its a great idea.
Introducing Color Wow, a game-changing collection of professionally formulated color care products that not only spells the end for roots, but also solves every single issue associated with color-treated hair. Founded by renowned beauty innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), Color Wow harnesses the power of cutting-edge technologies to deliver perfect color 365 days a year.
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For the more than 75% of women who color their hair, Color Wow provides a comprehensive, at-home solution to unsightly roots, fading, brassiness and more. The brand’s hero product, Root Cover Up ($34.50), is a professional mineral powder that seamlessly covers grey roots and dark re-growth in lightened and highlighted hair with no waxes and no dyes. Never before has dark re-growth been “lightened” without peroxide. This unique oil-based, non-waxy formula stays in place, creates multi-dimensional shine and looks completely natural. Each of the four shades contains a number of colors and pigments to ensure natural blending with the tones in your own hair. Extremely portable and easy to use, Root Cover Up is ideal for travel and last minute, on-the-go fixes, as well as for pregnant women as it’s dye-free.
The line also includes:
Color Security Shampoo ($22)
Color Security Conditioner ($23)
Brass Banned Mousse ($24)
One Minute Transformation Styling Cream ($24)
Pop & Lock Crystallite Shellac ($18)
Color Wow is available at Ulta stores nationwide and Ulta.com. The brand’s hero product, Root Cover Up is also available on QVC.