Smashbox Cosmetics Launches The Bling Ring Campaign

Smashbox Cosmetics has partnered with acclaimed director Sofia Coppola’s upcoming film, The Bling Ring, as the exclusive beauty brand of the much-anticipated fashion heist film. To mark its upcoming June 21 nationwide release (limited release June 14 in L.A. and New York), Smashbox will launch a two-part Smashbox The Bling Ring campaign with a limited-edition kit inspired by the film and an exclusive sweepstakes in Facebook.

Fans can channel the L.A. high-life seen in the film with the Smashbox The Bling Ring Kit, available May 21 only on Smashbox.com. The Smashbox pros developed this custom kit to re-create the fame-obsessed glamour of the film’s stars with hot pink pouts, out-all-night kohl-rimmed eyes and lashes for days.

Keep Reading to learn about the  contest and see the Bling Ring kit!

The Bling Ring makeup artist Roz Music says she pulled most of her inspiration for the characters’ looks from real-life girls on Instagram. “I wasn’t looking for the good-girl look,” Music says. “I was purposely looking for the girls who were maybe being a little suggestive, maybe smoking something they shouldn’t be…”

And to give fans a glimpse of the celeb fantasy that The Bling Ring explores, Smashbox will give away a grand prize trip for two to the film’s premiere and after-party on June 4 in L.A., plus 25 gift bags filled with Smashbox and The Bling Ring swag at www.facebook.com/smashboxblingring.

Smashbox The Bling Ring Kit ($48 / $81 value)

  • Be Legendary Lipstick in Electric Pink Matte
  • O-Plump Intuitive Lip Plumper
  • Photo Op Eye Brightening Mascara
  • Travel-Size Eye Liner Pencil in Onyx
  • Deluxe Sample Photo Finish Foundation Primer
  • Black Faux Croc Clutch

WHEN: Available May 21

WHERE: Only on Smashbox.com

WHAT: Smashbox The Bling Ring Sweepstakes

ONE GRAND PRIZE WINNER RECEIVES (enter May 21-May 28)

  • Two tickets to L.A. premiere and after-party on Tuesday, June 4
  • Airfare (winner and guest), plus accommodations for two nights
  • $500 worth of Smashbox products and Bling Ring-themed swag
  • 25 ADDITIONAL WINNERS RECEIVE (enter June 6-June 23)
  • Smashbox Try It Kit samplerBling Ring-themed swag

WHEN: May 21-June 23

WHERE: www.facebook.com/smashboxblingring


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